2014 Winners & Shortlists

JOGGING

BrandDMG (DAR AL MIMAR GROUP)
Product/ServiceMOUNTAIN VIEW HYDE PARK PROJECT
EntrantADVANTAGE MARKETING & ADVERTISING Cairo, EGYPT
CategoryBanking, Investment & Insurance
Entrant Company ADVANTAGE MARKETING & ADVERTISING Cairo, EGYPT
Advertising Agency ADVANTAGE MARKETING & ADVERTISING Cairo, EGYPT
Production Company ASAP Cairo, EGYPT

Brief Explanation

Mountain View is developing a mega park in Cairo (Hyde Park), which includes multiple housing projects offering consumers a proposition to literally live inside a park . One of the key features of the project is a 7km jogging trail around the project offering its residents the ability to jog outdoors in green parks & around beautiful lakes and nature settings. This execution centers around the insight that jogging in the streets of the city today is probably not the most enjoyable way to enjoy the sport particularly for a female

Credits

Name Role
Hazem Hussein Chief Creative Officer
Arkadio Cesar Executive Creative Director
Mahmoud Hosni Copywriter
Amina Bassyouny Account Supervisor
Amin Elmasri Producer
Sherif Arafa Director
Ahmed Tarabili Editor
Frequency Sound Design/Arrangement
Upp Post Production
Ashraf Gaber Cameraman
Naploleone Carbotta Lighting
Hesham Nazih Music
Reem Ezz Eldin Account Manager
Naploleone Carbotta Cinematographer
Naploleone Carbotta Director Of Photography
Pixel Editing Company
Tamer El Ezaby Ezaby Executive Vice President President Board Member Other Credits