2014 Winners & Shortlists

Brief Explanation

The traffic in Cairo is truly catastrophic and most times, frustrating. That’s why sometimes young people need an energy boost to get through the day. So we see a protagonist tired from being stuck in a traffic jam then he is taken through a set of extreme steps to recharge and gain energy versus the simple way, which is through a Moro bar. The extreme scenario is played out when the VO suggests that the protagonist should heat three hundred liters of water to make a cloud, then fan it in the centre. Then he is asked to bring a tribe of Indians to do the rain dance so he can stand in a bucket of water, grab an antenna and electrocute himself on the roof to get energy. Or he could easily eat a Moro bar and get the energy needed quickly.