2014 Winners & Shortlists

Brief Explanation

Using Google’s autocomplete function, fed by an average of 6 billion searches every day, this online video for UN Women holds up a mirror to the world and exposes in black and white the hidden truth on gender bias that still prevails. The online video contrasts milestone achievements by women over the last century, with shocking search results found today, offering viewers a stark glimpse into the reality women still face around the world. It is intended to spark a global discussion through social media, and reignite a conversation everyone thought was finished. In the effort to drive real change towards gender equality.