Brand | WATANIYA TELECOM |
Product/Service | TELECOMMUNICATIONS |
Entrant | IMPACT & ECHO BBDO Safat , KUWAIT |
Category | Commercial Public Services |
Entrant Company
|
IMPACT & ECHO BBDO Safat, KUWAIT
|
Advertising Agency
|
IMPACT & ECHO BBDO Safat, KUWAIT
|
Production Company
|
CINEMAGIC Salmiya, KUWAIT
|
Brief Explanation
Wataniya has upgraded it Network and we had to communicate about this advancement. More importantly, we had to prove to the people that the network is solid and can reach places that were never possible before. We conducted a series of live tests in the most unusual conditions and filmed them. Our heroes, young and hip people from the society were just as enthusiastic to participate. The campaign triggered people to conduct their own experiments and guess what, the network never let anyone down. In this TVC episode, our heroes have to prove that the Network works underwater and hence immerse mobile phones in a specially designed protective box. Up on calling the phone which is quite deep underwater, it still rings and the network works perfectly.
Credits
Cesar Jachan |
Executive Creative Director |
Lokesh Achaiah |
Creative Director |
Lokesh Achaiah/Ayed Hassoun |
Copywriter |
Akram Rehayel/Yara Raffoul/George Rizkallah/Ali Chaaban |
Art Director |
Azziz Al Jasmi |
Producer |
Jad Aouad |
Director |
Hadi Abdel Majeed |
Account Manager |
Fadi Kassem |
Director Of Photography |
Fares Sokhon/Roger Kerkalli |
Other Credits |