| Brand | JAMMAL TRUST BANK |
| Product/Service | BANK |
| Entrant | DRIVE DENTSU Beirut, LEBANON |
| Category | Internet Film |
|
Entrant Company
|
DRIVE DENTSU Beirut, LEBANON
|
|
Advertising Agency
|
DRIVE DENTSU Beirut, LEBANON
|
|
Production Company
|
CLANDESTINO FILMS Beirut, LEBANON
|
Brief Explanation
Tailored interactive versions of the Jammal Trust Bank films were specially created for online usage, whereby viewers were given the possibility to determine the advert’s outcome with hilarious results.
Based on the line “we speak your language” this series of online films played on everyday failures of language, where comic misunderstandings arise because the speaker can’t think of the right word.
Each ad also revolves around its own unique cultural insight. In this ad the barber uses the typically Lebanese phrase ‘thingy’ to replace the word he’s looking for.
Credits
| Christian Djermakian |
Chief Creative Officer |
| Alain Shoucair |
Executive Creative Director |
| Alain Shoucair |
Creative Director |
| Zeina Fakhry |
Copywriter |
| Marc Abou Jaoude |
Art Director |
| Omar Frangieh |
Agency Producer |
| Ray Barakat/Yasmina Raffoul |
Producer |
| Chadi Younes |
Director |
| Mike Abi Hatab |
Account Manager |
Links
Video URL