2014 Winners & Shortlists

KHAFEEF MAYONNAISE

BrandAREEJ VEGETABLE OILS & DERIVATIVES
Product/ServiceA01
EntrantADINC DDB Muscat, OMAN
CategoryFoods
Entrant Company ADINC DDB Muscat, OMAN
Advertising Agency ADINC DDB Muscat, OMAN
Production Company ADINC DDB Muscat, OMAN
Production Company 2 GETAFIXX Mumbai, INDIA

Brief Explanation

The film uses imagery of an automated factory, where lifeless burgers, shawarmas and fries are being churned out with mechanical impunity. It is only when a dollop of Khafeef Mayonnaise is added to each of the snacks, that they literally 'get animated and come to life'. The film uses the idiom of animation to create the magical impact that Khafeef Mayonnaise has on food and the lyrics of the jingle echo this as the voices sing." Do you want to add magic to your food? If you want a change - try Khafeef Mayonnaise - add magic to every meal'.

Credits

Name Role
Aurobrato Chattopadhyay Creative Director
Sonia Sharma Agency Producer
Abhishek Sen Account Supervisor
Salem Al Bortmany Advertiser's Supervisor
Adinc Ddb Producer
Sonia Sharma/Gauuri Chheda/Kketan Chheda Director
Getafixx Animation
Salah Al Zadjali Music
Gaurav Ganguly Account Manager