| Brand | MASHROU' LEILA |
| Product/Service | MUSIC |
| Entrant | LEO BURNETT BEIRUT, LEBANON |
| Category | Internet Film |
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Entrant Company
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LEO BURNETT BEIRUT, LEBANON
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Advertising Agency
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LEO BURNETT BEIRUT, LEBANON
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Production Company
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CLANDESTINO FILMS Beirut, LEBANON
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Brief Explanation
In a time of turmoil in the Middle East, the voice of the youth is overshadowed by mainstream occupations, namely Arabic music which acts as a diversion rather than an expression. Meanwhile, Mashrou’ Leila, an independent Lebanese Band, asked us to promote their third album Raasuk (They made you dance).
We selected a political track titled Lil Watan (For the Country) that discusses how we are distracted from changing the country by the mainstream conversation, and we created a video that is in itself a diversion from the lyrics, focusing on a sensual dancer.
Credits
| Bechara Mouzannar |
Chief Creative Officer |
| Malek Ghorayeb |
Executive Creative Director |
| Areej Mahmoud |
Creative Director |
| Charbel Sawane/Emma Mouradian/Wissam Debss |
Art Director |
| May Chaker |
Account Supervisor |
| Yasmina Raffoul |
Producer |
| Chadi Younes |
Director |
| Mashrou' Leila |
Sound Design/Arrangement |
| Mashrou' Leila |
Music |
| Production Director: Ray Barakat |
Other Credits |
Links
Video URL