2014 Winners & Shortlists

Brief Explanation

The key challenge was to help create an iconic everyday reminder of You're not you when you're hungry idea that the Snickers marketers would truly live, feel and embody 24/7.

The Brief

To make the Snickers Marketing Team live and embody the idea of 'You're not you when you're hungry' To take them from being marketers to ambassadors of the Snickers Brand.

How the final design was conceived

The idea naturally came from the Snickers Brand Platform that Hunger causes people to become someone else, and creates a change of behavior and character based on a hunger trait. In our case, the Snickers Marketers who in their Hungry state, become professionals at something else altogether - very unlike their corporate jobs.

Indication of how successful the outcome was in the market

The Hungry Business Cards proved to be a light-hearted yet ubiquitous reminder of the Snickers Brand Idea among the entire team, while creating an instant impact on partners, associates and everyone who were its recipients.