2014 Winners & Shortlists

Brief Explanation

Most parents use adult plasters even for their kids. The main challenge was to change this behavior and let them know there is a Band-Aid range made especially for their kids. Our main objective was to capture a true insight that all parents could relate to when it comes to their kids getting injured, and show them how Band-Aid kids range triggers their imagination and makes little wounds much smoother and fun.

The Brief

To create awareness for Band-Aid’s kids range, and reinforce it in the market.

How the final design was conceived

Kids tend to use their imagination to create big stories when they get small wounds. To portray this in the most attractive way, we created a series of typographic posters that tell two stories in a single line. The line that reads tells the big story, and the craft and design of the letters communicates what actually happened.

Indication of how successful the outcome was in the market

People took notice, liked and shared their own pictures of the typographic posters on social media. The posters that were placed inside generated more demand and a noticeable increase on sales since the first week.