Brand | AHMAD EL-SAWI ZANTOUT |
Product/Service | BRIDGESTONE |
Entrant | IMPACT BBDO Dubai, UNITED ARAB EMIRATES |
Category | Posters |
Entrant Company
|
IMPACT BBDO Dubai, UNITED ARAB EMIRATES
|
Advertising Agency
|
IMPACT BBDO Dubai, UNITED ARAB EMIRATES
|
Brief Explanation
One of our key challenges was to not only depict the technology but the effect it has on people's lives.
The Brief
We had to promote Bridgestone's Third Generation Run Flat Tire Technology while clearly highlighting the product itself and how it helps you in life's everyday moments.
How the final design was conceived
Every detail in the design was derived from the Run Flat Tire itself. Every letter of the typography which told our stories, was created from the of Run Flat Tire material. This way we could tell our story and yet keep the product at the very heart of the design.
Indication of how successful the outcome was in the market
Tire Communication everywhere has a standard look and feel. Our fresh executions helped catch people's eye and the key benefit of not losing time, stood out clearly both in the story and design treatment as well, which helped achieve our initial objective of promoting the Run Flat Technology in a memorable way.
Credits
Fadi Yaish |
Impact BBDO |
Regional Executive Creative Director |
Gautam Wadher |
Impact BBDO |
Creative Director |
Aunindo Anoop Sen |
Impact BBDO |
Creative Director |
Clarisse Mar Wai May |
Impact BBDO |
Executive Integrated Producer |
Joyce Ayache |
Impact BBDO |
Group Managing Director |
Studio Nuts |
Studio Nuts |
Production Company |