Brand | RED BULL |
Product/Service | RED BULL MUSIC ACADEMY |
Entrant | LOWE MENA Dubai, UNITED ARAB EMIRATES |
Category | Typography |
Entrant Company
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LOWE MENA Dubai, UNITED ARAB EMIRATES
|
Advertising Agency
|
LOWE MENA Dubai, UNITED ARAB EMIRATES
|
Brief Explanation
Add a local flavour to an internationally renowned music platform.
The Brief
Create a unique keepsake for the participants of Red Bull Music Academy Bass Camp Dubai.
How the final design was conceived
Drawing inspiration from the event's location of Al Bastakiya and Dubai's contemporary infrastructure, the designs use traditional Arabesque patterns and minimalist modern graphics to depict the coming together and collaboration of old and new sounds, beats and music at Red Bull Music Academy Bass Camp Dubai.
Credits
Mark Lewis |
Lowe MENA |
Executive Creative Director |
Simon Reid |
Lowe MENA |
Sr. Art Director |
Ben Ali Souheil |
LOWE MENA |
Graphic Designer |
Joshua Newnes |
Lowe MENA |
Copywriter |
Roland Charbel |
Lowe MENA |
Account Director |
Dana Al Azam |
Lowe MENA |
Account Manager |
Elie Azzam |
Lowe MENA |
Audiovisual Artist |