2014 Winners & Shortlists

MAJOR 7

Silver

Case Film

Presentation Board

Client/BrandRED BULL
Product/ServiceRED BULL MUSIC ACADEMY
EntrantLOWE MENA Dubai, UNITED ARAB EMIRATES
Type of EntryDesign
CategoryPosters
Entrant Company LOWE MENA Dubai, UNITED ARAB EMIRATES
Advertising Agency LOWE MENA Dubai, UNITED ARAB EMIRATES

Brief Explanation

Add a local flavour to an internationally renowned music platform.

The Brief

Create a unique keepsake for the participants of Red Bull Music Academy Bass Camp Dubai.

How the final design was conceived

Drawing inspiration from the event's location of Al Bastakiya and Dubai's contemporary infrastructure, the designs use traditional Arabesque patterns and minimalist modern graphics to depict the coming together and collaboration of old and new sounds, beats and music at Red Bull Music Academy Bass Camp Dubai.

Credits

Name Company Position
Mark Lewis Lowe MENA Executive Creative Director
Simon Reid Lowe MENA Sr. Art Director
Ben Ali Souheil LOWE MENA Graphic Designer
Joshua Newnes Lowe MENA Copywriter
Roland Charbel Lowe MENA Account Director
Dana Al Azam Lowe MENA Account Manager
Elie Azzam Lowe MENA Audiovisual Artist