2014 Winners & Shortlists

Brief Explanation

We all know that Creative Directors’ inboxes are always flooded with resumes and portfolios from creatives looking for a job. So to get noticed we needed a unique self-promotion campaign.

The Brief

Get a job working for a top advertising agency in Dubai.

How the final design was conceived

All the way from Portugal we decided to use Dubai Lynx 2013 as our stage and created an ‘award-winning figure skating team’ looking to move into advertising. We created an integrated campaign that brought to life the story of Pablo & Esteban, and reached out to eight specific Creative Directors.

Indication of how successful the outcome was in the market

7 interviews. 3 job offers. We chose MEMAC Ogilvy