2014 Winners & Shortlists

LONG & FLAT STEEL

BrandWATANIA STEEL
Product/ServiceSTEEL
EntrantDRIVE DENTSU Jeddah, SAUDI ARABIA
CategoryFlyers, Tickets, Invitations, Postcards, Calendars, Christmas and Other Greetings Cards
Entrant Company DRIVE DENTSU Jeddah, SAUDI ARABIA
Advertising Agency DRIVE DENTSU Jeddah, SAUDI ARABIA

Brief Explanation

A DM was created for Watania’s current and potential clients in a simple and cost efficient manner. The DM will consist of a rolled paper in the form of a Rebar Steel. When the Rebar Steel is unrolled it reveals the shape of the flat steel sheet product with the message:” Now Flat Steel available in addition to our rebar steel.”

The Brief

Watania Steel, a well established Saudi Company that specializes in manufacturing Rebar Steel products wants to promote the launch of Its latest product, Flat Steel Sheets.

How the final design was conceived

The execution was very relevant because the client is very much aware off now with the availability of Flat Steel at Watania Steel. Long Steel and Flat Steel products.

Indication of how successful the outcome was in the market

Watania Steel received a lot of calls and orders for Flat and long steel...Sales increase 12% compare to last year.

Credits

Name Company Role
Christian Djermakian Drive Dentsu Cco
Ahmad Beck Drive Dentsu/Jeddah Executive Creative Director
Azmi Afyouni Drive Dentsu/Jeddah Managing Director
Jimi Imad Drive Dentsu/Jeddah Senior Art Director