Brand | WATANIA STEEL |
Product/Service | STEEL |
Entrant | DRIVE DENTSU Jeddah, SAUDI ARABIA |
Category | Flyers, Tickets, Invitations, Postcards, Calendars, Christmas and Other Greetings Cards |
Entrant Company
|
DRIVE DENTSU Jeddah, SAUDI ARABIA
|
Advertising Agency
|
DRIVE DENTSU Jeddah, SAUDI ARABIA
|
Brief Explanation
A DM was created for Watania’s current and potential clients in a simple and cost efficient manner. The DM will consist of a rolled paper in the form of a Rebar Steel. When the Rebar Steel is unrolled it reveals the shape of the flat steel sheet product with the message:” Now Flat Steel available in addition to our rebar steel.”
The Brief
Watania Steel, a well established Saudi Company that specializes in manufacturing Rebar Steel products wants to promote the launch of
Its latest product, Flat Steel Sheets.
How the final design was conceived
The execution was very relevant because the client is very much aware off now with the availability of Flat Steel at Watania Steel. Long Steel and Flat Steel products.
Indication of how successful the outcome was in the market
Watania Steel received a lot of calls and orders for Flat and long steel...Sales increase 12% compare to last year.
Credits
Christian Djermakian |
Drive Dentsu |
Cco |
Ahmad Beck |
Drive Dentsu/Jeddah |
Executive Creative Director |
Azmi Afyouni |
Drive Dentsu/Jeddah |
Managing Director |
Jimi Imad |
Drive Dentsu/Jeddah |
Senior Art Director |