2014 Winners & Shortlists

THE ORIGAMI INVITES

Short List
BrandHARVEY NICHOLS
Product/ServiceHARVEY NICHOLS
EntrantFP7/DXB Dubai, UNITED ARAB EMIRATES
CategoryFlyers, Tickets, Invitations, Postcards, Calendars, Christmas and Other Greetings Cards
Entrant Company FP7/DXB Dubai, UNITED ARAB EMIRATES
Advertising Agency FP7/DXB Dubai, UNITED ARAB EMIRATES

Brief Explanation

Harvey Nichols was experiencing a low attendance rate at their exclusive events and fashion seminars. We decided to use this opportunity to get them excited about this exclusive launch event at Harvey Nichols – Dubai.

The Brief

Give our loyal customers an exclusive opportunity to meet legendary shoe designer Gianvito Rossi in person and be one of the few to witness the launch of his new collection.

How the final design was conceived

Miniature Rossi shoeboxes were sent out to 100 VIP customers to invite them to the exclusive launch event of Gianvito Rossi's latest collection. Inside each box, recipients were encouraged to catch a sneak peek of Rossi's latest collection when they transformed the invites into origami heels.

Indication of how successful the outcome was in the market

The response rate of the Origami Invites was phenomenal with 100% of recipients immediately RSVP-ing to the exclusive event. On the day of the event, Rossi fans brought along their invites in hopes of getting it autographed by the legendary shoe designer himself. Most importantly, the invitees were purchasing the latest collection of Rossi’s heels, days before they hit the shop floor.

Credits

Name Company Role
Paul Banham FP7/DXB Executive Creative Director
Husen Baba FP7/DXB Creative Director
Paul Banham FP7/DXB Creative Director
Ali Mokdad FP7/DXB Creative Group Head
Husen Baba FP7/DXB Art Director
Paul Banham FP7/DXB Art Director
Ali Mokdad FP7/DXB Copywriter
Celia Jaber FP7/DXB Graphic Designer
Erol Salcinovic FP7/DXB Design Director
Khaled Hamza FP7/DXB Agency Producer
Rania Khoury FP7/DXB Account Director
Jimmy Daaboul FP7/DXB Account Executive
Tanya Atkinson Harvey Nichols Dubai General Manager
Husen Baba FP7/DXB Graphic Designer