2014 Winners & Shortlists

Brief Explanation

Holiday shopping is a stressful period. Many shoppers roam the crowded mall aimlessly, jumping from one store to the next as they search for that perfect gift. We needed to let frantic shoppers knows the most extravagant gifts are at Harvey Nichols, ultimately driving them to visit the store.

The Brief

Harvey Nichols launched their much anticipated holiday window display, inspired by Marie Antoinette. We were tasked to connect the theme of their Victorian-inspired window display with our traditional ads and communicate to holiday shoppers that the department store is their exclusive destination for the most opulent gifts.

How the final design was conceived

The idea illustrates how shoppers can "give the gift of royalty" this Christmas. We transformed an iconic piece of design from the Victorian era into a meticulously crafted piece of fashion art. Building on the idea of opulence, the advert brings attention to all the extravagant gifts one can discover at Harvey Nichols during the holidays.

Indication of how successful the outcome was in the market

The campaign was a success with Harvey Nichols noticing a significant increase in footfall from last year.