2014 Winners & Shortlists

Brief Explanation

After over four decades of operations, it was by far the largest and most established advertising network in the MENA region. The time had come to reinvigorate the brand with a new name, new branding and a new attitude.

The Brief

Revamp Fortune Promoseven's identity and culture.

How the final design was conceived

Fortune Promoseven changed its name to FP7, and revamped its branding materials to reflect not only its new name but also the changing face of the industry. This new corporate identity was designed to not only inject the brand with a new, youthful design aesthetic, but also reflect a different, energetic tone of voice.

Indication of how successful the outcome was in the market

FP7 regional offices got infused with the youthful, fun and energetic vibe of the new identity. In addition, once we rolled out the new identity on web and social media, we saw a rise of 64% in applicants wanting to be part of the now trendy agency.