| Brand | INTERESTING TIMES |
| Product/Service | INTERESTING TIMES RECRUITMENT |
| Entrant | INTERESTING TIMES Beirut, LEBANON |
| Category | Self-Promotion |
|
Entrant Company
|
INTERESTING TIMES Beirut, LEBANON
|
|
Advertising Agency
|
INTERESTING TIMES Beirut, LEBANON
|
Brief Explanation
The key objective was to maintain the agency identity while announcing its big win.
The Brief
In order to communicate having won the 2013 "Independent Agency of the Year" Lynx award, the agency decided to really declare its independence.
How the final design was conceived
By playing on Rage Against the Machine's iconic song, the press ad in Communicate Magazine employed self-reference and self-irony as it casually censors itself while claiming to go against the system.
Indication of how successful the outcome was in the market
The print ad was featured on several design and advertising blogs, and received much praise amongst industry professionals.
Credits
| Mo Alghossein |
Interesting Times |
Creative Director |
| Jimmy Francis |
Interesting Times |
Creative Director |
| Ashraf Mansour |
Interesting Times |
Strategic Director |
| Wassim Bassil |
Interesting Times |
Managing Director |
| Lara Safar |
Interesting Times |
Engagement Director |