2014 Winners & Shortlists

Brief Explanation

The key objective was to communicate that Interesting Times is not your run-of-the-mill agency. We wanted to give the right people a reason to apply while giving the wrong people something to question.

The Brief

The agency decided to create a not-so-ordinary recruitment ad in Communicate Magazine's special 2014 Book of Xs issue.

How the final design was conceived

This self-promotional press ad gave a misleading title to promote an agency that aims to mislead. Giving only one reason to join interesting times numbered 17 (representative of agency name and identity) the ad blatantly and sarcastically communicates the lack of effort put into explanation. Through the use of a clearly pixelated photo, copy that pokes fun at itself, and a devil-may-care URL, the ad gave the right people the right reason to apply. And to show that some mad men are the brains behind the agency, readers were asked to submit their application to one familiar email address.

Indication of how successful the outcome was in the market

We received 27 CVs so far since the press ad ran.