2014 Winners & Shortlists

Brief Explanation

Surrounded by edgier competitors all trying to embody the “Fast & Furious” / tattoo oriented street look, they wanted to be altogether different and more relevant to shisha enthusiasts.

The Brief

Originally launched under the Arena brand name, Al Fakher’s range of cocktail shisha molasses was failing to capture share in the US market. They asked us to rename and redesign the range to appeal to the growing college market.

How the final design was conceived

Building on Al Fakher’s brand platform, we developed a unique design language for the Special Edition range. Creating fresh and fun personalities that capture these inventive taste blends and celebrate the social side of the growing culture of shisha.

Indication of how successful the outcome was in the market

No results yet as the range has only just launched.