2014 Winners & Shortlists

Brief Explanation

The key challenge was avoiding producing something which would lack impact and not entice the reader to learn more. All to often brand books have way too much content and lack any real imagination in design, format and production.

The Brief

Launching the new brand was a crucial step towards creating a new face for the company, but equally important is how the new brand is brought to life in the minds of all it's employees. Our task was to take the new brand and create an enticing and revealing piece of literature that will truly allow a greater understanding of the new brand and rally behind it. This must be in the form of a brand book which is essentially an overview of what it means, how it looks and why it's important.

How the final design was conceived

To reflect the new brand we crafted a bold and engineered style for the brand book that would impress and entice from the moment it was picked up. The cover was bolstered with heavy sheets of gray board, and embossed with the new brand to give an engineered and heavy duty appearance. Internally we used french-fold binding to create a journey of discovery. This allowed the reader to get ‘beneath the surface’ of the brand, and learn more about the how and why the brand was created.

Indication of how successful the outcome was in the market

The brand book was a surprising and revealing creation for employees which gave an insiders view of how the brand was created and why. This approach was extremely well-received as it allowed people to feel part of the journey and ultimately gives a greater buy-in to get behind the brand.