2014 Winners & Shortlists

Brief Explanation

How could we translate so much information into a simple yet interesting communication medium? Since 2012, we've been designing one info graphic poster each quarter discussing a certain trending subject in Egypt. These posters are printed and sent to clients as DM, showcased in the agency, and posted on our website: www.kairo.me.

The Brief

Kairo, the new independent advertising agency in Egypt, wanted to show both existing and potential clients, its strong understanding of local trends and insights and its ability to translate these insights and discoveries into powerful visual communication.

How the final design was conceived

After the success of the info graphs we created in 2012, this year we decided to design a new set of posters. The first quarter's subject was socio-economic classes in Egypt. We decided to visualise the different economic classes in Egypt through the vehicles they own.

Indication of how successful the outcome was in the market

Once published and sent out, the poster was spreading like wild fire on social media among the intellectual and creative community in Egypt.