2014 Winners & Shortlists

Brief Explanation

The challenge was to create an engaging card that could grab the attention of the target audience.

The Brief

The task wast to create an "Eid Mubarak" greeting card that would stand out and be remembered amidst a sea of greeting cards that the audience would undoubtedly receive during the holiday season.

How the final design was conceived

Using a simple series of die-cuts in the envelope of the card that acted like a flip book when the card was removed from the envelope. It appeared as if the new moon was waning all the way to full moon, then waning back to a new moon, as the card was extracted.

Indication of how successful the outcome was in the market

The Client reported back after the holiday season that the cards had received a strong positive reaction form recipients.