2014 Winners & Shortlists

Brief Explanation

The challenge was to create a strategic plan never seen before in the Financial sector of Qatar. It should reflect the values of the country using the Islamic art.

The Brief

The task was to create the strategic plan for the whole Qatar Financial Centre. The Client asked to set a new standard in design and presentation. The design should be inspired by Islamic art.

How the final design was conceived

The timeless allure of black and gold, overlaid with sophisticated Islamic motif to reflect QFCRA's Arab roots. Working with a specific request by the client to not use their logo, the falcon was introduced to serve as a symbol of sharp oversight of the financial sector by the regulatory body.

Indication of how successful the outcome was in the market

The package was received enthusiastically by the target audience, and which received unanimous appreciation for the quality designed and production. The book has since found the place on many posh offices all over Doha.