2014 Winners & Shortlists

Brief Explanation

How to create a website that was simple, fantastical yet easily navigated and engaging. Also, how to get a traditionally non-digital group of people to accept an online invitation to a wedding that was classy. Objective: get as many invitees to RSVP as possible.

The Brief

The client's son, Abdulwahab Alesayi and his fiancée requested from Turba Studios to design an invitation website that all their friends, family and clients could log on to and register to confirm their attendance of their wedding. The theme was journey into wonderland.

How the final design was conceived

We looked at many images of fantasy in photography, classic fairy tales and watched alot of alice in wonderland. We decided that a vintage/ Disney-esque style of illustration with minor animation would be engaging and classy enough for people to be engaged into the website. We then created a simple user journey that guided users easily across the site.

Indication of how successful the outcome was in the market

Well, it was a private site, so the outcome can only be measuered by a 95% attendance of guests. Which means that all invitees received the invite and engaged in it. Since the launch of the site, Turba Studios has received a lot of requests for digital invitation cards and sites.