2014 Winners & Shortlists

Brief Explanation

We didn’t just want to create yet another calendar while there are already thousands of thousands out there. Especially when nowadays most people actually use calendars on their phones or computers instead. So we decided to create a calendar that’s not really calendar, but a stand for your phone (iphone being the most used model). The added benefit: this calendar can last for years. And so the world’s most eco-friendly calendar was born.

The Brief

Volkswagen wanted us to create a calendar for 2014 that could be sent to sales staff, special customers and to existing and potential new business partners.

How the final design was conceived

As much as we didn’t want to dump another calendar into this world, we also didn’t want to leave a footprint. So we made it of 99.9% recycled materials. For the remaining 0.1% and to offset the CO2 emissions of the production as well as the shipping we bought carbon-offset certificates, which in return planted trees in the Arcata Community Forrest. We also avoided unnecessary packaging so the calendar is its own parcel. A simple wrap for address and stamps holds everything together. A personal letter was included when needed.

Indication of how successful the outcome was in the market

Over 1000 people are now embracing the eco-friendly mentality. The calendar with the entire PR it generated, helped to further strengthen the brand’s commitment to our planet in the consumers’ minds. In fact, it was so popular, that we are now preparing to produce an additional 10000 pieces for different phone models and other markets, as sustainably as the first ones.