Brand | AUDI VOLKSWAGEN MIDDLE EAST |
Product/Service | AUDI |
Entrant | MEMAC OGILVY Dubai, UNITED ARAB EMIRATES |
Category | Point of Sale |
Entrant Company
|
MEMAC OGILVY Dubai, UNITED ARAB EMIRATES
|
Advertising Agency
|
MEMAC OGILVY Dubai, UNITED ARAB EMIRATES
|
Brief Explanation
Our challenge was to create an immersive and interactive experience
to promote these technologies, encourage test drives and drive purchase.
The Brief
To launch Audi Connect, Ultra and E-tron, a series of innovations
that are defining the future of the automobile — network mobility,
electric mobility and lightweight construction.
How the final design was conceived
We didn’t just build a mall stand. We created a living, breathing
showcase of how it feels to drive in the future: Audi Tomorrow, Today.
We created interactive displays that spoke to prospective Audi drivers
via bluetooth once they stepped into the mall and directed them to
experience Audi’s futuristic technologies first hand.
We also designed an interactive stand with pods that came alive when
the visitors walked in. Each pod is a real-time virtual simulator featuring
full-HD touchscreens, 3D sound system and intuitive original content
specially created to bring Audi Connect, Ultra and E-tron to life.
Indication of how successful the outcome was in the market
The activation didn’t only capture their imagination. It also resulted in 1,188 leads, 698 test drives and 107 vehicles sold.
Credits
Robin Smith |
Memac Ogilvy |
Regional Creative Director |
Ben Knight |
Memac Ogilvy |
Creative Director |
Logan Allanson |
Memac Ogilvy |
Art Director |
William Mathovani |
Memac Ogilvy |
Copywriter |
Kris Balerite |
Memac Ogilvy |
Senior Designer |
Mark Cruzum |
Memac Ogilvy |
Designer |
Amelia Nurul |
Memac Ogilvy |
Designer |
Joe Zohgbi |
Memac Ogilvy |
Account Manager |
Sara Otto |
Memac Ogilvy |
Account Executive |
Joe El Chemor |
Memac Ogilvy |
Operations Manager |