2013 Winners & Shortlists

HSBC CAR LOAN
HSBC / BANK

UNITED ARAB EMIRATES

POWER OF IMAGINATION
RECKITT BENCKISER / DUREX CONDOMS

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NAWRAS PIGGYBACKING
NAWRAS / WIFI

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FILM PERSONALITY TEST
THE DUBAI INTERNATIONAL FILM FESTIVAL / FILM FESTIVAL

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COKE STUDIO: INTERACTIVE HOLOGRAM CONCERTS & SOCIAL MEDIA PLAYLISTS
COCA-COLA MIDDLE EAST / COCA-COLA

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INCHES TO TOGETHERNESS
SUBWAY / SUBWAY RESTAURANTS

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ORDER LIKE AN ITALIAN
SUBWAY / SUBWAY RESTAURANTS

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CAPTIVATING TALES
BEIERSDORF ME / NIVEA SENSUAL MUSK BODY LOTION

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DUBAI WATER BASH
DUBAI EVENTS & PROMOTIONS ESTABLISHMENT / EVENTS

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LIGHT RACER
ENERGIZER / ENERGIZER BATTERIES

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MADE TO THRILL
TOYOTA MOTOR CORPORATION MIDDLE EAST / TOYOTA 86

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#WEBUILTTHISCITY
S*UCE / S*UCE

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PEPSI FOOTBALL 2012
PEPSICO / PEPSI

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MINI JOHN COOPER WORKS VIDEO PROJECTION GAME
MINI MIDDLE EAST / MINI JOHN COOPER WORKS

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KABBIR DEMAGHAK
PEPSICO / 7UP

SAUDI ARABIA

7 BRAVE BOTTLES INSIDE
GRAVITY BREWING / LEBANESE BREW

LEBANON

TRADITIONAL VS. DIGITAL
ARABAD / MAGAZINE COVER

LEBANON

THE BLACKBERRY SOCIAL CHALLENGE
TOUCH / TOUCH

LEBANON

SUPPORT SCHOOLS WITH SAMSUNG
SAMSUNG ELECTRONICS / HOPE FOR CHILDREN

JORDAN

ASHA MAN CAMPAIGN
NOKIA EGYPT / NOKIA ASHA QWERTY RANGE

EGYPT

CLEVER GIRL
LAMIA GOUDA / LAMIA GOUDA

EGYPT

#WEBUILTTHISCITY
S*UCE (PRONOUNCED SAUCE) / S*UCE

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HANDS FOR HYGIENE CAMPAIGN
UNILEVER - LIFEBUOY / GLOBAL HANDWASHING DAY

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WOULD YOU END THE WORLD ?
BUZZMAN MIDDLE EAST / BUZZMAN MIDDLE EAST

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BRING A SMILE
CLOROX COMPANY / GLAD

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A DAY OFFLINE
McDONALD'S / McDONALD'S

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PROPHET
QTEL (QATAR TELECOM) / QTEL

QATAR

THE ORIGINAL STORY
CHÂTEAU KSARA / WINE

LEBANON

RARE SHORT FILMS. NO RERUNS
OUTBOX / INTERNATIONAL SHORT FILM FESTIVAL

LEBANON

MOTIVATION CAMPAIGN
FP7 CAIRO / INTERNAL CAMPAIGN

EGYPT

DETTOL STAMPS
RECKITT BENCKISER / DETTOL LIQUID HAND WASH - SCHOOLS' PROGRAM

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COKE STUDIO: SINGING TOGETHER WITH THE WORLD
COCA-COLA MIDDLE EAST / COCA-COLA

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AWESOME TRAVELING MACHINE
EMIRATES NBD / ATMS

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SAY IT LIKE BOND
SONY / XPERIA ION

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INCHES TO TOGETHERNESS
SUBWAY / SUBWAY RESTAURANTS

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KABBIR DEMAGHAK
PEPSICO / 7UP

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SUMMER TRAVEL
VISA MIDDLE EAST / CREDIT CARD

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LACOSTE ROUGE L.12.12 MIDDLE EAST LAUNCH
LACOSTE / LACOSTE PERFUME

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VOX CINEMAS ACTIVATION
PROCTOR & GAMBLE / GILLETTE FUSION PROGLIDE

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RED BULL X FIGHTERS
PROCTOR & GAMBLE / HEAD & SHOULDERS

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EA - SIZE MATTERS!
ELECTRONIC ARTS / EA FIFA 2013

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SUBWAY BODY BUILDERS
SUBWAY RESTAURANTS (SHAMEL FOOD COMPANY) / SUBWAY RESTAURANTS

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PEPSI ARABIA TV
PEPSICO INTERNATIONAL / PEPSI

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FEEDING FRENZY
ALOHA TUNA / TINNED TUNA

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RETHINK YOUR ROUTINE
FITWORX / FITNESS EQUIPMENT

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THE SMALLEST IKEA STORE IN THE WORLD
IKEA / IKEA

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THE INTERACTIVE PRINT AD
RSA / PERSONAL MOTOR INSURANCE

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MINALAKHIR
THE COCA-COLA COMPANY / SPRITE

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SHOCK TREATMENT
UNILEVER / DOVE HAIR THERAPY

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A VERY PUBLIC DISPLAY OF AFFECTION - THE MEN WHO SHARED THEIR LOVE WITH MILLIONS
UNILEVER / DOVE MEN+ CARE

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