2013 Winners & Shortlists

The Brief

Buying a new car is easy, it's selling your old car that's hard.

Describe how the promotion developed from concept to implementation

HSBC sells car loans. But before people can buy a new car they first have to sell their old car. Making this easier will not just put them in the market for a new car sooner, HSBC will also be on their radar before any other bank is. Idea: Most people sell their old car in classifieds on Dubizzle, Dubai's online market place. HSBC decided to lend its banner space on sites across the web to these classifieds, giving a simple Dubizzle ad the reach of a full-blown banner campaign.

Describe the success of the promotion with both client and consumer including some quantifiable results

There are no results yet as the campaign goes live on 27 February 2013.

Explain why the method of promotion was most relevant to the product or service

An HSBC banner on Dubizzle communicated the HSBC Banner Loan. We partnered with Dubizzle to integrate signing up for the Banner Loan into the usual process for posting a car ad on the site. Once someone added a car to Dubizzle it automatically started to appear in our banners all over the web. Potential buyers could click on the banner ad and were taken straight to the car that caught their eye.