THE LAND ROVER ESCAPE KEY
| Brand | LAND ROVER |
| Product/Service | LAND ROVER LR4 |
| Entrant | Y&R DUBAI, UNITED ARAB EMIRATES |
| Category | NEW PRODUCT LAUNCH/RE-LAUNCH |
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Entrant Company
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Y&R DUBAI, UNITED ARAB EMIRATES
|
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Advertising Agency
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Y&R DUBAI, UNITED ARAB EMIRATES
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The Brief
To promote and instill the classic adventurous spirit of Land Rover in the next generation of prospective owners. And encourage them to discover life beyond their office cubicles.
Describe how the promotion developed from concept to implementation
Every prospective Land Rover adventurer has a day job and spends hours working on their PC every day. We decided to surprise them with the Land Rover LR4 Escape Key. A small object that lets them personalise their keyboard in a special way.
Describe the success of the promotion with both client and consumer including some quantifiable results
We have sent out three batches of 800 pieces. The number of queries almost tripled. Test drive’s up by 208%. But most importantly, it made Land Rover LR4 the top-of-mind 4x4 vehicle of our prospective customers.
Explain why the method of promotion was most relevant to the product or service
Now when they’re at work and routine drives them up the wall, the key will serve as a gentle reminder to escape the everyday. And consider test driving the Land Rover LR4.
Credits
| Shahir Zag |
Y&R Dubai |
Chief Creative Officer |
| Shahir Zag |
Y&R Dubai |
Creative Director |
| Joseph Bihag |
Y&R Dubai |
Creative Director |
| Joseph Bihag |
Y&R Dubai |
Art Director |
| William Mathovani |
Y&R Dubai |
Copywriter |
| Amin Soltani |
Y&R Dubai |
Head Of Production |
| Leng Panganiban |
Y&R Dubai |
Producer |
| Binnu Cherian |
Y&R Dubai |
Production Manager |
| Subash Mishra |
Y&R Dubai |
Post Production Supervisor |
| Gitten Tom |
Y&R Dubai |
Retoucher |
| Vineet Naik Parrikar |
Y&R Dubai |
3d Designer/Illustrator |
| Pierre Farra |
Y&R Dubai |
Account Manager |
| Farid Hobeiche |
Y&R Dubai |
Account Manager |
| Dara Al Faqih |
Y&R Dubai |
Account Executive |
| Pixel Plus Media |
Pixel Plus Media |
Production Company |
| Dejavu Dubai |
Dejavu Dubai |
Production Company |
| Jacqui Nightscales |
Jacqui Nightscales Photography |
Photographer |
| Jean Atik |
Jaguar Land Rover |
Marketing Manager |
| Zaakesh Mulla |
|
Account Supervisor |