2013 Winners & Shortlists

The Brief

Challenge : How to promote the opening of Buzzman in the Middle East ?

Describe how the promotion developed from concept to implementation

Solution : Use the very contemporary and fame of the Mayan prophecy about the end of the world in a new and unexpected way to advertise the opening of Buzzman Middle East. The internet user is in charge of deciding what he prefers that will happen on the 21st of december : Buzzman opening in Dubai or the end of the world.

Describe the success of the promotion with both client and consumer including some quantifiable results

Results 500 tweets 10k visits in a week 4 brands briefing

Explain why the method of promotion was most relevant to the product or service

This promotion used the very contemporary and fame of the Mayan prophecy about the end of the world in a new and unexpected way, and proved the creativity of Buzzman Middle East.