LEO BURNETT JORDAN FTOOR TIME ANNOUNCER
Brand | LEO BURNETT JORDAN |
Product/Service | RAMADAN GREETING |
Entrant | LEO BURNETT JORDAN Amman, JORDAN |
Category | BUSINESS PRODUCTS & SERVICES |
Entrant Company
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LEO BURNETT JORDAN Amman, JORDAN
|
Advertising Agency
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LEO BURNETT JORDAN Amman, JORDAN
|
The Brief
Us at Leo Burnett Jordan wanted to create something a little "special" for the event of Ramadan, the holy month where Muslims fast
Describe how the promotion developed from concept to implementation
The concept was to create a 'ftoor time announcer', that focuses on the Maghreb adhaan time (Ftoor time) that denotes the ability to break one's fast. Then to maximise accessibility and lessen production limitations, we decided to develop random and light-hearted videos starring the 'cast & crew' of Leo Burnett Jordan's office! These videos were then uploaded on YouTube and shared on Leo Burnett Jordan's Facebook page
Describe the success of the promotion with both client and consumer including some quantifiable results
The series of the 30 viral videos the increased YouTube chanel views by 16,000 views and Facebook by 300+ likes (no promotions or ads involved). In addition to being widely circulated and featured onprominent Jordanian news web portals.
Explain why the method of promotion was most relevant to the product or service
An 'Imsakiyeh', which is a schedule given out in Ramadan with the prayer times is the most important source of information, therefore we wanted to supply the people with the time of ftoor yet in a more fun and engaging way unlike the printed boring schedules. And we wanted to do it digitally, to maximise the practicality of the access.
Credits
Sary Najjar |
Leo Burnett Jordan |
Associate Creative Director |
Omar Al-Zo'bi |
Leo Burnett Jordan |
Art Director |
Aram Taminian |
Leo Burnett Jordan |
Art Director |
Samar Zureik |
Leo Burnett Jordan |
Junior Art Director |
Sariah Rida |
Leo Burnett Jordan |
Junior Art Director |
Rami Afifi |
Leo Burnett Jordan |
Senior Art Director |
Souha Samaha |
Leo Burnett Jordan |
Communication Executive |
Aysha Talhouni |
Leo Burnett Jordan |
Planner |
Bader Shahin |
Leo Burnett Jordan |
Communication Manager |
Omar Turk |
Leo Burnett Jordan |
Social Media Account Manager |
Razan Al-Masri |
Leo Burnett Jordan |
Social Media Community Manager |
Ibrahim Al-Far |
Leo Burnett Jordan |
Arabic Copywriter |
Selena Abeqwa |
Leo Burnett Jordan |
Desktop Publisher |
Akram Zeiq |
Leo Burnett Jordan |
Desktop Publisher |
Arwa Jassem |
Leo Burnett Jordan |
Communication Supervisor |
Lamis Bustami |
Starcom Mediavest |
Senior Media Executive |
Abdulsalam Obeidat |
Leo Burnett Jordan |
Production Manager |
Ibrahim Najjar |
Leo Burnett Jordan |
Hr Manager |
Samer Atherah |
Leo Burnett Jordan |
Communication Supervisor |