Title
Brand
Product / Service
|
Entrant Company |
Location
|
Media Placement
|
Location
|
Award
|
A01 USE OF BROADCAST: TV, CINEMA, RADIO
|
PATTEX POWER
HENKEL / PATTEX |
OMD Dubai |
UNITED ARAB EMIRATES |
OMD
Dubai
OMD
Dubai
|
UNITED ARAB EMIRATES
|
Silver
|
A TV THAT BUFFERS?
TE DATA / TE DATA ADSL AND TE LIVE |
ZENITHMEDIA EGYPT Cairo |
EGYPT |
ZENITHMEDIA EGYPT
Cairo
ZENITHMEDIA EGYPT
Cairo
|
EGYPT
|
Short List |
12PT RAMADAN CAMPAIGN
VODAFONE EGYPT / LIMITED TIME TARIFF 12PT PER MINUTE |
JWT CAIRO |
EGYPT |
OMD
Cairo
|
EGYPT
|
Short List |
DAYMAN MAABAAD/ ALWAYS TOGETHER
MOBINIL / MOBINIL |
LEO BURNETT CAIRO |
EGYPT |
UM7
Giza
|
EGYPT
|
Short List |
WORLD FASTEST RUNNING MOVIES
ADIDAS / F50 |
STARCOM MEDIAVEST GROUP Dubai |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP
Dubai
STARCOM MEDIAVEST GROUP
Dubai
|
UNITED ARAB EMIRATES
|
Gold
|
RESCUE RADIO
SAWA MNINJAH / SAWA MNINJAH |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
MINDSHARE
Dubai
|
UNITED ARAB EMIRATES
|
Silver
|
SABB SALE INTERVENTION
SABB - THE SAUDI BRITISH BANK / BANK |
JWT Riyadh |
SAUDI ARABIA |
MINDSHARE
Riyadh
|
SAUDI ARABIA
|
Bronze
|
A02 USE OF MAGAZINES/NEWSPAPERS
|
BREAK-FREE PRINT CAMPAIGN
FOX INTERNATIONAL CHANNELS / MOVIE CHANNEL |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP
Dubai
|
UNITED ARAB EMIRATES
|
Silver
|
LANGUAGE TAKEOVER
McDONALD'S / TASTES OF THE WORLD |
UM DUBAI |
UNITED ARAB EMIRATES |
UM DUBAI
|
UNITED ARAB EMIRATES
|
Silver
|
WORLD'S FIRST TASTE-ABLE PRINT AD
THE COCA-COLA COMPANY / FANTA |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
UM DUBAI
|
UNITED ARAB EMIRATES
|
Silver
|
A03 USE OF STANDARD OUTDOOR
|
BEAT THE HEAT
GOODYEAR / TYRES |
UM DUBAI |
UNITED ARAB EMIRATES |
UM DUBAI
UM DUBAI
|
UNITED ARAB EMIRATES
|
Short List |
A04 USE OF AMBIENT MEDIA: SMALL SCALE
|
NEVER HIDE YOUR JEWELRY
MUKHI SISTERS / NEW COLLECTION |
RÉPUBLIQUE Beirut |
LEBANON |
RÉPUBLIQUE
Beirut
|
LEBANON
|
Short List |
VODAFONE FAKKA
VODAFONE EGYPT / MICRO RECHARGE CARDS |
JWT CAIRO |
EGYPT |
OMD
Cairo
|
EGYPT
|
Gold
|
RETHINK YOUR ROUTINE
FITWORX / FITNESS EQUIPMENT |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
MINDSHARE
Dubai
|
UNITED ARAB EMIRATES
|
Bronze
|
BRING A SMILE
CLOROX COMPANY / GLAD |
DDB DUBAI |
UNITED ARAB EMIRATES |
DDB DUBAI
|
UNITED ARAB EMIRATES
|
Silver
|
A05 USE OF AMBIENT MEDIA: LARGE SCALE
|
THE ART OF TAILORING
EJJEH & SONS / BESPOKE TAILORING |
RÉPUBLIQUE Beirut |
LEBANON |
RÉPUBLIQUE
Beirut
|
LEBANON
|
Short List |
CRASH TEXT DUMMIES
NISSAN MIDDLE EAST / ROAD SAFETY AWARENESS |
TBWA\RAAD UAE Dubai |
UNITED ARAB EMIRATES |
TBWA\RAAD UAE
Dubai
|
UNITED ARAB EMIRATES
|
Bronze
|
A06 USE OF SPECIAL EVENTS AND STUNT/LIVE ADVERTISING
|
ALWASEELA LOOK NO FURTHER
AL WASEET / ALWASEEELA |
LEO BURNETT Jeddah |
SAUDI ARABIA |
LEO BURNETT
Jeddah
|
SAUDI ARABIA
|
Silver
|
SEPTEMBER CHRISTMAS
TAMANNA / TAMANNA |
HORIZON DRAFTFCB Beirut |
LEBANON |
BPN
Beirut
|
LEBANON
|
Short List |
SAY IT LIKE BOND
SONY / XPERIA ION |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
PHD
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
LIVE STREAMING EGYPT
EGYPT TOURIST AUTHORITY / EGYPT |
JWT CAIRO |
EGYPT |
JWT EXPERIENCE
Cairo
|
EGYPT
|
Short List |
FEEDING FRENZY
ALOHA TUNA / TINNED TUNA |
MEMAC OGILVY & MATHER Jeddah |
SAUDI ARABIA |
ONETOONE MARKETING
Jeddah
|
SAUDI ARABIA
|
Short List |
CONVERSATIONS
ALSERKAL AVENUE /AL MANZIL SCHOOL / AL MANZIL SCHOOL |
DDB DUBAI |
UNITED ARAB EMIRATES |
DDB DUBAI
|
UNITED ARAB EMIRATES
|
Short List |
A07 USE OF DIGITAL MEDIA (INCLUDING INTERNET, MOBILE DEVICES, ETC)
|
THE LAST SUMMER ON EARTH - MOBILE APP
GRAVITY BREWING / LEBANESE BREW |
INTERESTING TIMES Beirut |
LEBANON |
INTERESTING TIMES
Beirut
|
LEBANON
|
Silver
|
SPEED PERSONIFIED VIA SMS
NISSAN / NISSAN 370Z |
MINDSHARE Dubai |
UNITED ARAB EMIRATES |
MINDSHARE
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
RIPPLES OF HAPPINESS
COCA-COLA MIDDLE EAST / THE COCA-COLA FOUNDATION |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
UM DUBAI
|
UNITED ARAB EMIRATES
|
Short List |
NAWRAS PIGGYBACKING
NAWRAS / WIFI |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
LEO BURNETT DUBAI
|
UNITED ARAB EMIRATES
|
Silver
|
THE SATIRE REVOLUTION
BLACKBERRY / BLACKBERRY |
STARCOM MEDIAVEST GROUP Dubai |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP
Dubai
|
UNITED ARAB EMIRATES
|
Bronze
|
SHOCKINGLY TRUTHFUL CLASSIFIEDS
HELPING HANDS UAE / HELPING HANDS UAE |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
MINDSHARE
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
A08 USE OF SOCIAL MEDIA
|
POWER OF IMAGINATION
RECKITT BENCKISER / DUREX CONDOMS |
BUZZMAN MIDDLE EAST Dubai |
UNITED ARAB EMIRATES |
BUZZMAN MIDDLE EAST
Dubai
|
UNITED ARAB EMIRATES
|
Bronze
|
A HERITAGE WORTH REVIVING
ETS. KHALIL FATTAL & FILS / DEWAR'S |
IMPACT BBDO Beirut |
LEBANON |
OMD
Beirut
|
LEBANON
|
Grand Prix
|
LBCI DRAMA CAMPAIGN - WARD EL KHAL
LBCI & LBCI DRAMA / LBCI DRAMA |
IMPACT BBDO Beirut |
LEBANON |
IMPACT BBDO
Beirut
|
LEBANON
|
Gold
|
DAYMAN MAABAAD/ ALWAYS TOGETHER
MOBINIL / MOBINIL |
LEO BURNETT CAIRO |
EGYPT |
UM7
Giza
|
EGYPT
|
Bronze
|
FILM PERSONALITY TEST
THE DUBAI INTERNATIONAL FILM FESTIVAL / FILM FESTIVAL |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
LEO BURNETT DUBAI
|
UNITED ARAB EMIRATES
|
Bronze
|
THE BLACKBERRY SOCIAL CHALLENGE
TOUCH / TOUCH |
JWT BEIRUT |
LEBANON |
JWT BEIRUT
|
LEBANON
|
Short List |
AXE FOOTY
UNILEVER / AXE |
DIGITAL REPUBLIC Cairo |
EGYPT |
DIGITAL REPUBLIC
Cairo
|
EGYPT
|
Short List |
AXE WINGMAN
UNILEVER / AXE |
DIGITAL REPUBLIC Dubai |
UNITED ARAB EMIRATES |
DIGITAL REPUBLIC
Dubai
|
UNITED ARAB EMIRATES
|
Silver
|
B01 CORPORATE INFORMATION
|
RIPPLES OF HAPPINESS
COCA-COLA MIDDLE EAST / THE COCA-COLA FOUNDATION |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
UM DUBAI
|
UNITED ARAB EMIRATES
|
Bronze
|
THE ART OF INSTAGRAM
EMIRATES NBD / EMIRATES NBD |
STARCOM MEDIAVEST GROUP Dubai |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP
Dubai
STARCOM MEDIAVEST GROUP
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
STUDENT CODE DEVELOPER 2
NOKIA / NOKIA |
JWT Dubai |
UNITED ARAB EMIRATES |
JWT
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
B02 CONSUMER PRODUCTS
|
CAPTIVATING TALES
BEIERSDORF ME / NIVEA SENSUAL MUSK BODY LOTION |
OMD Dubai |
UNITED ARAB EMIRATES |
OMD
Dubai
|
UNITED ARAB EMIRATES
|
Bronze
|
PATTEX POWER
HENKEL / PATTEX |
OMD Dubai |
UNITED ARAB EMIRATES |
OMD
Dubai
OMD
Dubai
|
UNITED ARAB EMIRATES
|
Bronze
|
ARWA3 ABAYA
PERSIL / PERSIL ABAYA SHAMPOO |
OMD Dubai |
UNITED ARAB EMIRATES |
OMD
Dubai
|
UNITED ARAB EMIRATES
|
Bronze
|
SPEED PERSONIFIED
NISSAN / NISSAN 370Z |
MINDSHARE Dubai |
UNITED ARAB EMIRATES |
MINDSHARE
Dubai
|
UNITED ARAB EMIRATES
|
Bronze
|
THE SATIRE REVOLUTION
BLACKBERRY / BLACKBERRY |
STARCOM MEDIAVEST GROUP Dubai |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
B03 CONSUMER SERVICES
|
A TV THAT BUFFERS?
TE DATA / TE DATA ADSL AND TE LIVE |
ZENITHMEDIA EGYPT Cairo |
EGYPT |
ZENITHMEDIA EGYPT
Cairo
ZENITHMEDIA EGYPT
Cairo
|
EGYPT
|
Short List |
A HERITAGE WORTH REVIVING
ETS. KHALIL FATTAL & FILS / DEWAR'S |
IMPACT BBDO Beirut |
LEBANON |
OMD
Beirut
|
LEBANON
|
Short List |
LBCI DRAMA CAMPAIGN - WARD EL KHAL
LBCI & LBCI DRAMA / LBCI DRAMA |
IMPACT BBDO Beirut |
LEBANON |
IMPACT BBDO
Beirut
|
LEBANON
|
Silver
|
BREAK-FREE PRINT CAMPAIGN
FOX INTERNATIONAL CHANNELS / MOVIE CHANNEL |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
NAWRAS PIGGYBACKING
NAWRAS / WIFI |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
LEO BURNETT DUBAI
|
UNITED ARAB EMIRATES
|
Bronze
|
FILM PERSONALITY TEST
THE DUBAI INTERNATIONAL FILM FESTIVAL / FILM FESTIVAL |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
LEO BURNETT DUBAI
|
UNITED ARAB EMIRATES
|
Silver
|
VODAFONE FAKKA
VODAFONE EGYPT / MICRO RECHARGE CARDS |
JWT CAIRO |
EGYPT |
OMD
Cairo
|
EGYPT
|
Bronze
|
SABB SALE INTERVENTION
SABB - THE SAUDI BRITISH BANK / BANK |
JWT Riyadh |
SAUDI ARABIA |
MINDSHARE
Riyadh
|
SAUDI ARABIA
|
Short List |
HSBC BANNER LOAN
HSBC / CAR LOAN |
JWT Dubai |
UNITED ARAB EMIRATES |
MINDSHARE
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
B04 BUSINESS EQUIPMENT & SERVICES
|
LIVE STREAMING EGYPT
EGYPT TOURIST AUTHORITY / EGYPT |
JWT CAIRO |
EGYPT |
JWT EXPERIENCE
Cairo
|
EGYPT
|
Bronze
|
B05 FUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS
|
THE PROMISE
PROCTER & GAMBLE / BREAST CANCER AWARENESS |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
LEO BURNETT DUBAI
|
UNITED ARAB EMIRATES
|
Silver
|
SHOCKINGLY TRUTHFUL CLASSIFIEDS
HELPING HANDS UAE / HELPING HANDS UAE |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
MINDSHARE
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
RESCUE RADIO
SAWA MNINJAH / SAWA MNINJAH |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
MINDSHARE
Dubai
|
UNITED ARAB EMIRATES
|
Bronze
|
CONVERSATIONS
ALSERKAL AVENUE /AL MANZIL SCHOOL / AL MANZIL SCHOOL |
DDB DUBAI |
UNITED ARAB EMIRATES |
DDB DUBAI
|
UNITED ARAB EMIRATES
|
Silver
|
C01 INTEGRATED MEDIA CAMPAIGN
|
ARWA3 ABAYA
PERSIL / PERSIL ABAYA SHAMPOO |
OMD Dubai |
UNITED ARAB EMIRATES |
OMD
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
VEET EGYPT
RECKITT BENCKISER / VEET |
ZENITHMEDIA EGYPT Cairo |
EGYPT |
ZENITHMEDIA EGYPT
Cairo
ZENITHMEDIA EGYPT
Cairo
|
EGYPT
|
Short List |
A HERITAGE WORTH REVIVING
ETS. KHALIL FATTAL & FILS / DEWAR'S |
IMPACT BBDO Beirut |
LEBANON |
OMD
Beirut
|
LEBANON
|
Gold
|
CHEYEF HALAK
LBCI / ANTI-DISCRIMINATION |
IMPACT BBDO Beirut |
LEBANON |
IMPACT BBDO
Beirut
|
LEBANON
|
Bronze
|
SPEED PERSONIFIED
NISSAN / NISSAN 370Z |
MINDSHARE Dubai |
UNITED ARAB EMIRATES |
MINDSHARE
Dubai
|
UNITED ARAB EMIRATES
|
Silver
|
FILM PERSONALITY TEST
DUBAI INTERNATIONAL FILM FESTIVAL / FILM FESTIVAL |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
LEO BURNETT DUBAI
|
UNITED ARAB EMIRATES
|
Bronze
|
SABB SALE
SABB - THE SAUDI BRITISH BANK / BANK |
JWT Riyadh |
SAUDI ARABIA |
MINDSHARE
Riyadh
|
SAUDI ARABIA
|
Short List |