2013 Winners & Shortlists

Title Brand Product / Service Entrant Company Country Media Agency Country Award
A01 USE OF BROADCAST: TV, CINEMA, RADIO
PATTEX POWER
HENKEL / PATTEX
OMD Dubai UNITED ARAB EMIRATES OMD Dubai UNITED ARAB EMIRATES
Silver
A TV THAT BUFFERS?
TE DATA / TE DATA ADSL AND TE LIVE
ZENITHMEDIA EGYPT Cairo EGYPT ZENITHMEDIA EGYPT Cairo EGYPT
Short List
12PT RAMADAN CAMPAIGN
VODAFONE EGYPT / LIMITED TIME TARIFF 12PT PER MINUTE
JWT CAIRO EGYPT OMD Cairo EGYPT
Short List
DAYMAN MAABAAD/ ALWAYS TOGETHER
MOBINIL / MOBINIL
LEO BURNETT CAIRO EGYPT UM7 Giza EGYPT
Short List
WORLD FASTEST RUNNING MOVIES
ADIDAS / F50
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES
Gold
RESCUE RADIO
SAWA MNINJAH / SAWA MNINJAH
MEMAC OGILVY Dubai UNITED ARAB EMIRATES MINDSHARE Dubai UNITED ARAB EMIRATES
Silver
SABB SALE INTERVENTION
SABB - THE SAUDI BRITISH BANK / BANK
JWT Riyadh SAUDI ARABIA MINDSHARE Riyadh SAUDI ARABIA
Bronze
A02 USE OF MAGAZINES/NEWSPAPERS
BREAK-FREE PRINT CAMPAIGN
FOX INTERNATIONAL CHANNELS / MOVIE CHANNEL
LEO BURNETT DUBAI UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES
Silver
LANGUAGE TAKEOVER
McDONALD'S / TASTES OF THE WORLD
UM DUBAI UNITED ARAB EMIRATES UM DUBAI UNITED ARAB EMIRATES
Silver
WORLD'S FIRST TASTE-ABLE PRINT AD
THE COCA-COLA COMPANY / FANTA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES UM DUBAI UNITED ARAB EMIRATES
Silver
A03 USE OF STANDARD OUTDOOR
BEAT THE HEAT
GOODYEAR / TYRES
UM DUBAI UNITED ARAB EMIRATES UM DUBAI UNITED ARAB EMIRATES
Short List
A04 USE OF AMBIENT MEDIA: SMALL SCALE
NEVER HIDE YOUR JEWELRY
MUKHI SISTERS / NEW COLLECTION
RÉPUBLIQUE Beirut LEBANON RÉPUBLIQUE Beirut LEBANON
Short List
VODAFONE FAKKA
VODAFONE EGYPT / MICRO RECHARGE CARDS
JWT CAIRO EGYPT OMD Cairo EGYPT
Gold
RETHINK YOUR ROUTINE
FITWORX / FITNESS EQUIPMENT
MEMAC OGILVY Dubai UNITED ARAB EMIRATES MINDSHARE Dubai UNITED ARAB EMIRATES
Bronze
BRING A SMILE
CLOROX COMPANY / GLAD
DDB DUBAI UNITED ARAB EMIRATES DDB DUBAI UNITED ARAB EMIRATES
Silver
A05 USE OF AMBIENT MEDIA: LARGE SCALE
THE ART OF TAILORING
EJJEH & SONS / BESPOKE TAILORING
RÉPUBLIQUE Beirut LEBANON RÉPUBLIQUE Beirut LEBANON
Short List
CRASH TEXT DUMMIES
NISSAN MIDDLE EAST / ROAD SAFETY AWARENESS
TBWA\RAAD UAE Dubai UNITED ARAB EMIRATES TBWA\RAAD UAE Dubai UNITED ARAB EMIRATES
Bronze
A06 USE OF SPECIAL EVENTS AND STUNT/LIVE ADVERTISING
ALWASEELA LOOK NO FURTHER
AL WASEET / ALWASEEELA
LEO BURNETT Jeddah SAUDI ARABIA LEO BURNETT Jeddah SAUDI ARABIA
Silver
SEPTEMBER CHRISTMAS
TAMANNA / TAMANNA
HORIZON DRAFTFCB Beirut LEBANON BPN Beirut LEBANON
Short List
SAY IT LIKE BOND
SONY / XPERIA ION
FP7/DXB Dubai UNITED ARAB EMIRATES PHD Dubai UNITED ARAB EMIRATES
Short List
LIVE STREAMING EGYPT
EGYPT TOURIST AUTHORITY / EGYPT
JWT CAIRO EGYPT JWT EXPERIENCE Cairo EGYPT
Short List
FEEDING FRENZY
ALOHA TUNA / TINNED TUNA
MEMAC OGILVY & MATHER Jeddah SAUDI ARABIA ONETOONE MARKETING Jeddah SAUDI ARABIA
Short List
CONVERSATIONS
ALSERKAL AVENUE /AL MANZIL SCHOOL / AL MANZIL SCHOOL
DDB DUBAI UNITED ARAB EMIRATES DDB DUBAI UNITED ARAB EMIRATES
Short List
A07 USE OF DIGITAL MEDIA (INCLUDING INTERNET, MOBILE DEVICES, ETC)
THE LAST SUMMER ON EARTH - MOBILE APP
GRAVITY BREWING / LEBANESE BREW
INTERESTING TIMES Beirut LEBANON INTERESTING TIMES Beirut LEBANON
Silver
SPEED PERSONIFIED VIA SMS
NISSAN / NISSAN 370Z
MINDSHARE Dubai UNITED ARAB EMIRATES MINDSHARE Dubai UNITED ARAB EMIRATES
Short List
RIPPLES OF HAPPINESS
COCA-COLA MIDDLE EAST / THE COCA-COLA FOUNDATION
FP7/DXB Dubai UNITED ARAB EMIRATES UM DUBAI UNITED ARAB EMIRATES
Short List
NAWRAS PIGGYBACKING
NAWRAS / WIFI
LEO BURNETT DUBAI UNITED ARAB EMIRATES LEO BURNETT DUBAI UNITED ARAB EMIRATES
Silver
THE SATIRE REVOLUTION
BLACKBERRY / BLACKBERRY
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES
Bronze
SHOCKINGLY TRUTHFUL CLASSIFIEDS
HELPING HANDS UAE / HELPING HANDS UAE
MEMAC OGILVY Dubai UNITED ARAB EMIRATES MINDSHARE Dubai UNITED ARAB EMIRATES
Short List
A08 USE OF SOCIAL MEDIA
POWER OF IMAGINATION
RECKITT BENCKISER / DUREX CONDOMS
BUZZMAN MIDDLE EAST Dubai UNITED ARAB EMIRATES BUZZMAN MIDDLE EAST Dubai UNITED ARAB EMIRATES
Bronze
A HERITAGE WORTH REVIVING
ETS. KHALIL FATTAL & FILS / DEWAR'S
IMPACT BBDO Beirut LEBANON OMD Beirut LEBANON
Grand Prix
LBCI DRAMA CAMPAIGN - WARD EL KHAL
LBCI & LBCI DRAMA / LBCI DRAMA
IMPACT BBDO Beirut LEBANON IMPACT BBDO Beirut LEBANON
Gold
DAYMAN MAABAAD/ ALWAYS TOGETHER
MOBINIL / MOBINIL
LEO BURNETT CAIRO EGYPT UM7 Giza EGYPT
Bronze
FILM PERSONALITY TEST
THE DUBAI INTERNATIONAL FILM FESTIVAL / FILM FESTIVAL
LEO BURNETT DUBAI UNITED ARAB EMIRATES LEO BURNETT DUBAI UNITED ARAB EMIRATES
Bronze
THE BLACKBERRY SOCIAL CHALLENGE
TOUCH / TOUCH
JWT BEIRUT LEBANON JWT BEIRUT LEBANON
Short List
AXE FOOTY
UNILEVER / AXE
DIGITAL REPUBLIC Cairo EGYPT DIGITAL REPUBLIC Cairo EGYPT
Short List
AXE WINGMAN
UNILEVER / AXE
DIGITAL REPUBLIC Dubai UNITED ARAB EMIRATES DIGITAL REPUBLIC Dubai UNITED ARAB EMIRATES
Silver
B01 CORPORATE INFORMATION
RIPPLES OF HAPPINESS
COCA-COLA MIDDLE EAST / THE COCA-COLA FOUNDATION
FP7/DXB Dubai UNITED ARAB EMIRATES UM DUBAI UNITED ARAB EMIRATES
Bronze
THE ART OF INSTAGRAM
EMIRATES NBD / EMIRATES NBD
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES
Short List
STUDENT CODE DEVELOPER 2
NOKIA / NOKIA
JWT Dubai UNITED ARAB EMIRATES JWT Dubai UNITED ARAB EMIRATES
Short List
B02 CONSUMER PRODUCTS
CAPTIVATING TALES
BEIERSDORF ME / NIVEA SENSUAL MUSK BODY LOTION
OMD Dubai UNITED ARAB EMIRATES OMD Dubai UNITED ARAB EMIRATES
Bronze
PATTEX POWER
HENKEL / PATTEX
OMD Dubai UNITED ARAB EMIRATES OMD Dubai UNITED ARAB EMIRATES
Bronze
ARWA3 ABAYA
PERSIL / PERSIL ABAYA SHAMPOO
OMD Dubai UNITED ARAB EMIRATES OMD Dubai UNITED ARAB EMIRATES
Bronze
SPEED PERSONIFIED
NISSAN / NISSAN 370Z
MINDSHARE Dubai UNITED ARAB EMIRATES MINDSHARE Dubai UNITED ARAB EMIRATES
Bronze
THE SATIRE REVOLUTION
BLACKBERRY / BLACKBERRY
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES
Short List
B03 CONSUMER SERVICES
A TV THAT BUFFERS?
TE DATA / TE DATA ADSL AND TE LIVE
ZENITHMEDIA EGYPT Cairo EGYPT ZENITHMEDIA EGYPT Cairo EGYPT
Short List
A HERITAGE WORTH REVIVING
ETS. KHALIL FATTAL & FILS / DEWAR'S
IMPACT BBDO Beirut LEBANON OMD Beirut LEBANON
Short List
LBCI DRAMA CAMPAIGN - WARD EL KHAL
LBCI & LBCI DRAMA / LBCI DRAMA
IMPACT BBDO Beirut LEBANON IMPACT BBDO Beirut LEBANON
Silver
BREAK-FREE PRINT CAMPAIGN
FOX INTERNATIONAL CHANNELS / MOVIE CHANNEL
LEO BURNETT DUBAI UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES
Short List
NAWRAS PIGGYBACKING
NAWRAS / WIFI
LEO BURNETT DUBAI UNITED ARAB EMIRATES LEO BURNETT DUBAI UNITED ARAB EMIRATES
Bronze
FILM PERSONALITY TEST
THE DUBAI INTERNATIONAL FILM FESTIVAL / FILM FESTIVAL
LEO BURNETT DUBAI UNITED ARAB EMIRATES LEO BURNETT DUBAI UNITED ARAB EMIRATES
Silver
VODAFONE FAKKA
VODAFONE EGYPT / MICRO RECHARGE CARDS
JWT CAIRO EGYPT OMD Cairo EGYPT
Bronze
SABB SALE INTERVENTION
SABB - THE SAUDI BRITISH BANK / BANK
JWT Riyadh SAUDI ARABIA MINDSHARE Riyadh SAUDI ARABIA
Short List
HSBC BANNER LOAN
HSBC / CAR LOAN
JWT Dubai UNITED ARAB EMIRATES MINDSHARE Dubai UNITED ARAB EMIRATES
Short List
B04 BUSINESS EQUIPMENT & SERVICES
LIVE STREAMING EGYPT
EGYPT TOURIST AUTHORITY / EGYPT
JWT CAIRO EGYPT JWT EXPERIENCE Cairo EGYPT
Bronze
B05 FUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS
THE PROMISE
PROCTER & GAMBLE / BREAST CANCER AWARENESS
LEO BURNETT DUBAI UNITED ARAB EMIRATES LEO BURNETT DUBAI UNITED ARAB EMIRATES
Silver
SHOCKINGLY TRUTHFUL CLASSIFIEDS
HELPING HANDS UAE / HELPING HANDS UAE
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Short List
RESCUE RADIO
SAWA MNINJAH / SAWA MNINJAH
MEMAC OGILVY Dubai UNITED ARAB EMIRATES MINDSHARE Dubai UNITED ARAB EMIRATES
Bronze
CONVERSATIONS
ALSERKAL AVENUE /AL MANZIL SCHOOL / AL MANZIL SCHOOL
DDB DUBAI UNITED ARAB EMIRATES DDB DUBAI UNITED ARAB EMIRATES
Silver
C01 INTEGRATED MEDIA CAMPAIGN
ARWA3 ABAYA
PERSIL / PERSIL ABAYA SHAMPOO
OMD Dubai UNITED ARAB EMIRATES OMD Dubai UNITED ARAB EMIRATES
Short List
VEET EGYPT
RECKITT BENCKISER / VEET
ZENITHMEDIA EGYPT Cairo EGYPT ZENITHMEDIA EGYPT Cairo EGYPT
Short List
A HERITAGE WORTH REVIVING
ETS. KHALIL FATTAL & FILS / DEWAR'S
IMPACT BBDO Beirut LEBANON OMD Beirut LEBANON
Gold
CHEYEF HALAK
LBCI / ANTI-DISCRIMINATION
IMPACT BBDO Beirut LEBANON IMPACT BBDO Beirut LEBANON
Bronze
SPEED PERSONIFIED
NISSAN / NISSAN 370Z
MINDSHARE Dubai UNITED ARAB EMIRATES MINDSHARE Dubai UNITED ARAB EMIRATES
Silver
FILM PERSONALITY TEST
DUBAI INTERNATIONAL FILM FESTIVAL / FILM FESTIVAL
LEO BURNETT DUBAI UNITED ARAB EMIRATES LEO BURNETT DUBAI UNITED ARAB EMIRATES
Bronze
SABB SALE
SABB - THE SAUDI BRITISH BANK / BANK
JWT Riyadh SAUDI ARABIA MINDSHARE Riyadh SAUDI ARABIA
Short List