2013 Winners & Shortlists

Title Brand Product / Service Entrant Company Country Media Agency Country Award
A07 USE OF DIGITAL MEDIA (INCLUDING INTERNET, MOBILE DEVICES, ETC)
LIGHT RACER
ENERGIZER / BATTERIES
TBWA\RAAD UAE Dubai UNITED ARAB EMIRATES TBWA\RAAD UAE Dubai UNITED ARAB EMIRATES
A08 USE OF SOCIAL MEDIA
DUBAI WATER BASH
DEPE / EVENTS AND PROMOTIONS
TBWA\RAAD UAE Dubai UNITED ARAB EMIRATES MINDSHARE Dubai UNITED ARAB EMIRATES
C01 INTEGRATED MEDIA CAMPAIGN
EL LAHLOUBA (CLEVER GIRL)
LAMIA GOUDA / LAMIA GOUDA
OMAR HILAL Cairo EGYPT OMAR HILAL Cairo EGYPT
A03 USE OF STANDARD OUTDOOR
DREAM HOME
DOHA BANK / HOUSING LOANS
INFINITY MARKETING SOLUTIONS Doha QATAR MEC Dubai UNITED ARAB EMIRATES
A02 USE OF MAGAZINES/NEWSPAPERS
AUDI - REFINED POWER
AUDI MIDDLE EAST / AUDI S MODELS
MEDIACOM Dubai UNITED ARAB EMIRATES MEDIACOM Dubai UNITED ARAB EMIRATES
A06 USE OF SPECIAL EVENTS AND STUNT/LIVE ADVERTISING
EA - SIZE MATTERS!
ELECTRONIC ARTS / EA FIFA 2013
MEDIACOM Dubai UNITED ARAB EMIRATES MEDIACOM Dubai UNITED ARAB EMIRATES
A04 USE OF AMBIENT MEDIA: SMALL SCALE
NEVER HIDE YOUR JEWELRY
MUKHI SISTERS / NEW COLLECTION
RÉPUBLIQUE Beirut LEBANON RÉPUBLIQUE Beirut LEBANON
Short List
A05 USE OF AMBIENT MEDIA: LARGE SCALE
THE ART OF TAILORING
EJJEH & SONS / BESPOKE TAILORING
RÉPUBLIQUE Beirut LEBANON RÉPUBLIQUE Beirut LEBANON
Short List
B02 CONSUMER PRODUCTS
THE ART OF TAILORING
EJJEH & SONS / BESPOKE TAILORING
RÉPUBLIQUE Beirut LEBANON RÉPUBLIQUE Beirut LEBANON
B03 CONSUMER SERVICES
NEVER HIDE YOUR JEWELRY
MUKHI SISTERS / NEW COLLECTION
RÉPUBLIQUE Beirut LEBANON RÉPUBLIQUE Beirut LEBANON
A01 USE OF BROADCAST: TV, CINEMA, RADIO
TITANIC
AXIOM TELECOM / MOBILE DEVICES RETAILER
TBWA\RAAD UAE Dubai UNITED ARAB EMIRATES OMD Dubai UNITED ARAB EMIRATES
B01 CORPORATE INFORMATION
SHARING THE GOODNESS OF MILK
FRIESLANDCAMPINA / RAINBOW MILK
ZENITHMEDIA Dubai UNITED ARAB EMIRATES ZENITHMEDIA Dubai UNITED ARAB EMIRATES
B05 FUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS
SEPTEMBER CHRISTMAS
TAMANNA / TAMANNA
HORIZON DRAFTFCB Beirut LEBANON BPN Beirut LEBANON
B04 BUSINESS EQUIPMENT & SERVICES
LIVE STREAMING EGYPT
EGYPT TOURIST AUTHORITY / EGYPT
JWT CAIRO EGYPT JWT EXPERIENCE Cairo EGYPT
Bronze
B01 CORPORATE INFORMATION
RIPPLES OF HAPPINESS
COCA-COLA MIDDLE EAST / THE COCA-COLA FOUNDATION
FP7/DXB Dubai UNITED ARAB EMIRATES UM DUBAI UNITED ARAB EMIRATES
Bronze
A05 USE OF AMBIENT MEDIA: LARGE SCALE
CRASH TEXT DUMMIES
NISSAN MIDDLE EAST / ROAD SAFETY AWARENESS
TBWA\RAAD UAE Dubai UNITED ARAB EMIRATES TBWA\RAAD UAE Dubai UNITED ARAB EMIRATES
Bronze
B05 FUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS
RAMADAN PLATE
AL-BERR CHARITABLE ASSOCIATION / AL-BERR CHARITABLE ASSOCIATION
FP7/RUH Riyadh SAUDI ARABIA UM Riyadh SAUDI ARABIA
A02 USE OF MAGAZINES/NEWSPAPERS
SUMMER TRAVEL
VISA MIDDLE EAST / CREDIT CARD
OMD Dubai UNITED ARAB EMIRATES OMD Dubai UNITED ARAB EMIRATES
A03 USE OF STANDARD OUTDOOR
THE LAST SUMMER ON EARTH - AR POSTERS
GRAVITY BREWING / LEBANESE BREW
INTERESTING TIMES Beirut LEBANON INTERESTING TIMES Beirut LEBANON
B03 CONSUMER SERVICES
SUBWAY BODY BUILDERS
SUBWAY RESTAURANTS (SHAMEL FOOD COMPANY) / SUBWAY RESTAURANTS
MEDIACOM Dubai UNITED ARAB EMIRATES MEDIACOM Dubai UNITED ARAB EMIRATES
A08 USE OF SOCIAL MEDIA
KABBIR DEMAGHAK
PEPSICO / 7UP
OMD Dubai UNITED ARAB EMIRATES OMD Dubai UNITED ARAB EMIRATES
A01 USE OF BROADCAST: TV, CINEMA, RADIO
FLUSH THE AD BREAK
HENKEL / DAC POWER ACTIVE
TBWA\RAAD UAE Dubai UNITED ARAB EMIRATES OMD Dubai UNITED ARAB EMIRATES
A04 USE OF AMBIENT MEDIA: SMALL SCALE
TROLLEY TEST DRIVE
NISSAN MIDDLE EAST / AROUND VIEW MONITOR
TBWA\RAAD UAE Dubai UNITED ARAB EMIRATES TBWA\RAAD UAE Dubai UNITED ARAB EMIRATES
A06 USE OF SPECIAL EVENTS AND STUNT/LIVE ADVERTISING
SUBWAY BODY BUILDERS
SUBWAY RESTAURANTS (SHAMEL FOOD COMPANY) / SUBWAY RESTAURANTS
MEDIACOM Dubai UNITED ARAB EMIRATES MEDIACOM Dubai UNITED ARAB EMIRATES
B02 CONSUMER PRODUCTS
LET THE FUN BEGIN
EFES / EFES ZERO
MEDIACOM Dubai UNITED ARAB EMIRATES MEDIACOM Dubai UNITED ARAB EMIRATES
A07 USE OF DIGITAL MEDIA (INCLUDING INTERNET, MOBILE DEVICES, ETC)
MADE TO THRILL
TOYOTA MOTOR CORPORATION MIDDLE EAST / TOYOTA 86
DRIVE DENTSU Dubai UNITED ARAB EMIRATES DRIVE DENTSU Dubai UNITED ARAB EMIRATES
C01 INTEGRATED MEDIA CAMPAIGN
MADE TO THRILL
TOYOTA MOTOR CORPORATION MIDDLE EAST / TOYOTA 86
DRIVE DENTSU Dubai UNITED ARAB EMIRATES DRIVE DENTSU Dubai UNITED ARAB EMIRATES
B02 CONSUMER PRODUCTS
EA - SIZE MATTERS!
ELECTRONIC ARTS / EA FIFA 2013
MEDIACOM Dubai UNITED ARAB EMIRATES MEDIACOM Dubai UNITED ARAB EMIRATES
A04 USE OF AMBIENT MEDIA: SMALL SCALE
SMOKE TOWER
STANDARD CHARTERED BANK / HOME CONTENT INSURANCE
TBWA\RAAD UAE Dubai UNITED ARAB EMIRATES TBWA\RAAD UAE Dubai UNITED ARAB EMIRATES
A08 USE OF SOCIAL MEDIA
FLAVOR ME
PEPSICO / LAY'S
OMD Dubai UNITED ARAB EMIRATES OMD Dubai UNITED ARAB EMIRATES
A01 USE OF BROADCAST: TV, CINEMA, RADIO
LET THE FUN BEGIN
EFES / EFES ZERO
MEDIACOM Dubai UNITED ARAB EMIRATES MEDIACOM Dubai UNITED ARAB EMIRATES
A07 USE OF DIGITAL MEDIA (INCLUDING INTERNET, MOBILE DEVICES, ETC)
DÉLISSO PUT A SMILE ON CHILD'S FACE
DÉLICE / DÉLISSO
MINDSHARE Tunis TUNISIA MINDSHARE Tunis TUNISIA
A02 USE OF MAGAZINES/NEWSPAPERS
212 VIP ARE YOU ON THE LIST?
CAROLINA HERRERA / 212 VIP
HAVAS DIGITAL MIDDLE EAST Dubai UNITED ARAB EMIRATES HAVAS MEDIA Dubai UNITED ARAB EMIRATES
A03 USE OF STANDARD OUTDOOR
#MARCTHEDOT
COTY / WOMEN FRAGRANCE
HAVAS MEDIA Dubai UNITED ARAB EMIRATES HAVAS MEDIA Dubai UNITED ARAB EMIRATES
A05 USE OF AMBIENT MEDIA: LARGE SCALE
BOOKENDS
KINOKUNIYA / KINOKUNIYA
JWT Dubai UNITED ARAB EMIRATES MEDIACOM Dubai UNITED ARAB EMIRATES
B05 FUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS
BOOKENDS
KINOKUNIYA / KINOKUNIYA
JWT Dubai UNITED ARAB EMIRATES MEDIACOM Dubai UNITED ARAB EMIRATES
B03 CONSUMER SERVICES
SUMMER TRAVEL
VISA MIDDLE EAST / CREDIT CARD
OMD Dubai UNITED ARAB EMIRATES OMD Dubai UNITED ARAB EMIRATES
C01 INTEGRATED MEDIA CAMPAIGN
I LOVE YOUR TALENT
McDONALD'S MOROCCO / 20TH ANNIVERSARY
OMD Casablanca MOROCCO OMD Casablanca MOROCCO
A06 USE OF SPECIAL EVENTS AND STUNT/LIVE ADVERTISING
ALWASEELA LOOK NO FURTHER
AL WASEET / ALWASEEELA
LEO BURNETT Jeddah SAUDI ARABIA LEO BURNETT Jeddah SAUDI ARABIA
Silver
B01 CORPORATE INFORMATION
PROPHET
QTEL (QATAR TELECOM) / QTEL
LEO BURNETT QATAR Doha QATAR UM Doha QATAR
A01 USE OF BROADCAST: TV, CINEMA, RADIO
PATTEX POWER
HENKEL / PATTEX
OMD Dubai UNITED ARAB EMIRATES OMD Dubai UNITED ARAB EMIRATES
Silver
B05 FUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS
THE PROMISE
PROCTER & GAMBLE / BREAST CANCER AWARENESS
LEO BURNETT DUBAI UNITED ARAB EMIRATES LEO BURNETT DUBAI UNITED ARAB EMIRATES
Silver
B02 CONSUMER PRODUCTS
CAPTIVATING TALES
BEIERSDORF ME / NIVEA SENSUAL MUSK BODY LOTION
OMD Dubai UNITED ARAB EMIRATES OMD Dubai UNITED ARAB EMIRATES
Bronze
C01 INTEGRATED MEDIA CAMPAIGN
FLAVOR ME
PEPSICO / LAY'S
OMD Dubai UNITED ARAB EMIRATES OMD Dubai UNITED ARAB EMIRATES
A07 USE OF DIGITAL MEDIA (INCLUDING INTERNET, MOBILE DEVICES, ETC)
I LOVE YOUR TALENT
McDONALD'S MOROCCO / 20TH ANNIVERSARY
OMD Casablanca MOROCCO OMD Casablanca MOROCCO
A02 USE OF MAGAZINES/NEWSPAPERS
KAMRA VISION - BLURRED NEWS PAPER
MUSCAT EYE LASER / KAMRA VISION
FP7/MCT OMAN Muscat OMAN UM Muscat OMAN
A05 USE OF AMBIENT MEDIA: LARGE SCALE
THE TAKE OFF OF A REGION
SYPHAX / AIRLINES
JWT TUNIS TUNISIA MINDSHARE Tunis TUNISIA
A06 USE OF SPECIAL EVENTS AND STUNT/LIVE ADVERTISING
SEPTEMBER CHRISTMAS
TAMANNA / TAMANNA
HORIZON DRAFTFCB Beirut LEBANON BPN Beirut LEBANON
Short List
B03 CONSUMER SERVICES
A TV THAT BUFFERS?
TE DATA / TE DATA ADSL AND TE LIVE
ZENITHMEDIA EGYPT Cairo EGYPT ZENITHMEDIA EGYPT Cairo EGYPT
Short List
A08 USE OF SOCIAL MEDIA
LAY'S FORNO
PEPSICO / LAY'S
OMD Dubai UNITED ARAB EMIRATES OMD Dubai UNITED ARAB EMIRATES