NOT SO HAPPY ENDINGS - BUSINESS CARDS
Brand | THERESE NAKHLE |
Product/Service | DIVORCE LAWYER |
Entrant | LIVINGROOM Dubai, UNITED ARAB EMIRATES |
Category | USE OF AMBIENT MEDIA: SMALL SCALE |
Entrant Company
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LIVINGROOM Dubai, UNITED ARAB EMIRATES
|
Advertising Agency
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LIVINGROOM Dubai, UNITED ARAB EMIRATES
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Media Agency
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LIVINGROOM Dubai, UNITED ARAB EMIRATES
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Results and Effectiveness
We took this opportunity and effectively stamped hundreds of cars all across the city. By creating a very effective way of conveying a message, we may not have given a happy ending to many couples, but surely did for our client.
As a result of an investment that didn't cost much, our client received a good number of email inquiries.
Creative Execution
We’re talking about the now widely acclaimed pink massage cards. We’ve all been reached by one of those, while getting in our car. And sometimes, even directly at our doorsteps. We started our initiative by hijacking and putting our client’s message right at the back by creating special stamps handed out to our on-ground team. All they had to do is spot the cards and leave a stamp behind.
Insights, Strategy and the Idea
As a divorce lawyer, our client Mrs. Therese Nakhle wanted to find an interesting point of interaction with a clear, strong message that helps her stand out.
Credits
Umer Razzak |
Livingroom |
Copywriter |
Nisreen Shahin |
Livingroom |
Art Director |
Zeeshan Ali |
|
Video Editor |
Mansoor Bhatti |
Livingroom |
Creative Director |
Lara Bizri |
Livingroom |
Art Director |
Cynthia Wong |
Livingroom |
Art Director |
Elias Kanakri |
Livingroom |
Account Director |