2013 Winners & Shortlists

Results and Effectiveness

The message was effectively conveyed to the right target audience as part of the awareness program before the sales activity that will run in summer. This activity was one of the very small initiatives for pre-sale campaign.

Creative Execution

The coffee cup sleeve looked like a the Bridgestone tyre and and symbolically connected audience with the message effectively.

Insights, Strategy and the Idea

Bridgestone Coffee Cup Sleeves Insight, Strategy: We wanted to talk to the drivers and we know that most of us in Dubai pass by a fuel station to grab a coffee. Since we wanted to talk about Bridgestone tires suitable for extreme temperatures we found the spot a perfect fit. The Idea We wanted to demonstrate the fact that Bridgestone tires are especially designed to resist extreme temperatures on the road. In order to convey this message effectively, we created coffee cup sleeves and distributed them at select coffee shops.