2013 Winners & Shortlists

Results and Effectiveness

The banner ad had a click through rate of 101% during its time live on the Real Estate sections of community websites.

Creative Execution

To demonstrate IKEA’s commitment to saving space, we built an entire IKEA store in a 10.5cm x 8.8cm web banner. We targeted people looking for studio flats as well as one/two bedroom apartments by placing our tiny stores in the real estate section of community websites. The banner allows you to browse a full IKEA store by department, click on any item you like and buy it straight from the IKEA website. With over 2 thousand products available on the banner it is definitely the smallest and smartest IKEA store in the world.

Insights, Strategy and the Idea

With city populations on the rise, living spaces have become increasingly limited. IKEA believes that no matter how cramped your space, there’s always a solution. How do you demonstrate IKEA’s commitment to saving space for busy city dwellers looking for small apartments in big cities across Germany?