2013 Winners & Shortlists

Results and Effectiveness

We turned outbox from a small festival into a national event. Outbox received free media coverage Attendance went beyond expectations and increased from 1,000 people to reach 5,000 despite the films showing at the same time as the very popular euro 2012 tournament. The Lebanese caught the short film bug and outbox will have to find a bigger venue next year.

Creative Execution

The TVCs showed scenarios caricaturing people who missed out on an extraordinary sighting. We also took the message to one of the most crowded areas in Beirut with lots of traffic lights and engaged people with a rare sighting. We gave people an app to transform their facebook posts to rare sightings. All they had to do was choose what to show, pick a date and time of when it will appear, and share it. If your friends were lucky enough to catch it on their news feed during its showing time, they were in for a treat. Otherwise, tough luck!

Insights, Strategy and the Idea

Outbox, the international short film festival, plays rare short films you can’t find anywhere else. The festival has only managed to attract film students so far. We were asked to create a campaign to increase attendance this year & transform Outbox into an event for everyone. The problem is Lebanese are not exposed to short films and the general perception is that short films are more “artsy” than entertaining. So we wanted to make them feel they are missing out on a rare occasion to see something different.