2013 Winners & Shortlists

Results and Effectiveness

600 media kits were distributed to key influencers in the GCC, giving them everything they needed or wanted to know about the artists and project while also providing them with an instant snapshot of what the campaign was all about. The art project at the heart of the campaign was shared with these influencers in a perfectly packaged set of postcards depicting the different artworks.

Creative Execution

We commissioned 45 artists to commemorate the Big Mac's heritage and celebrate the historic milestones it has seen through their designs and built the entire campaign around the art. The posters were first seen, liked and shared on Facebook, where a contest for the 2012 Big Mac Poster was also launched. The posters were then packaged in postcard format for the media kit and then seen instore. From the day the campaign began, a new animation would be aired every other day on TV and online. The campaign culminated in an art exhibit to showcase all the posters including the winning entry.

Insights, Strategy and the Idea

The Big Mac has been there for some of the greatest events and inventions in last 4 decades. It was perfected in 1967 and 46 years later, it remains unchanged.