- 3.2 million views in 20 days
- 30% clickthrough rate
- 500 tweets
- 100 articles
- More than 13,500 interactions
- 6 posts on Durex Arabia's facebook page, each reaching in average 14,5% of the fan base
Creative Execution
The Creation :
Our 4 videos play with internet users imagination thanks to the thumbnails and the video titles. With its rather suggestive titles such as Too big for her or Cream on her face, the campaign promises a really hot content to the user who will click and play the video. But the outcome is completely different, yet has one common goal : promote safe and fun sex with Durex condoms.
Insights, Strategy and the Idea
Challenge:
How could we create a viral campaign for Durex Condoms in the Middle East ?
Solution:
The most viewed contents on the internet are about sex. So we decided to play with internet users imagination, and test the power of the imagination.