2013 Winners & Shortlists

Results and Effectiveness

Over 9000 drawings were made and were used to decorate pediatric services, enabling children to enjoy a friendlier environment. Sales increased by 13% during the period Clic ratio : 0.80% Sources: Display websites stats & Client

Creative Execution

We expanded websites’ display spaces in order to create an interactive banner in the form of a drawing sheet Thanks to drawing tools (colors, pencils, eraser …), internet users were able to create their own drawings directly on the banner without leaving the website.  The drawing is saved on the banner. The banner then sends the user to Delisso's website, where he can draw some more and find out more about Délisso action.

Insights, Strategy and the Idea

Délisso specialized in milk products, wants to launch a civic action « Put a smile on a child’s face ». The operation consisted of donating 20 millimes for every Délisso pack bought, to the fitting and decoration of pediatric services.  The brief is about developing a Digital activation in order to raise awareness around the brand's action. The idea:  was to make it possible to participate in the action without buying the product, and simply by participating in the decoration of the pediatric service. we made it possible to draw on a banner, and use these drawings to decorate pediatric services.