Brand | QATARI DIAR |
Product/Service | CSR |
Entrant | MMG QATAR Doha, QATAR |
Category | FLYERS, TICKETS, INVITATIONS, POSTCARDS, CALENDARS, CHRISTMAS AND OTHER GREETINGS CARDS |
Entrant Company
|
MMG QATAR Doha, QATAR
|
Advertising Agency
|
MMG QATAR Doha, QATAR
|
Brief Explanation
Consider cultural issues; death and chronic illness can be a sensitive subject.
Highlight the health risks associated with consuming all forms of tobacco, including cigarettes and the hookah pipe.
Raise awareness and attendance of the event.
The Brief
Qatari Diar, wanting to raise awareness amongst employees of tobacco-related illness, organised an Anti Tobacco Day. The client asked for a campaign that would inform smokers of the health issues surrounding tobacco and achieve high attendance for the event.
How the final design was conceived
Due to the sensitive nature of the audience, a typographic route was chosen over photography. The idea itself has the same thought process as a person addicted to cigarettes, it appears appealing at first but the insides are the killer, in this case, the hard-hitting information rolled up inside the flyer.
Indication of how successful the outcome was in the market
The leaflet generated much interest amongst smokers and this resulted in high attendance numbers at the event, due in part to the novelty aspect of the flyer.
Credits
Khaled Almalki |
Mmg Qatar |
Copywriter |
Abel Villa |
Mmg Qatar |
Art Director |
Peter Gausis |
Mmg Qatar |
Regional Executive Creative Director |
Derek Payne |
Mmg Qatar |
Creative Director |