SWISS BELHOTEL 2013 CALENDAR
Brand | SWISS-BEL HOTEL PLAZA KUWAIT |
Product/Service | HOTEL AND LEISURE |
Entrant | PARAGON MARKETING COMMUNICATIONS Salmiya, KUWAIT |
Category | FLYERS, TICKETS, INVITATIONS, POSTCARDS, CALENDARS, CHRISTMAS AND OTHER GREETINGS CARDS |
Entrant Company
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PARAGON MARKETING COMMUNICATIONS Salmiya, KUWAIT
|
Advertising Agency
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PARAGON MARKETING COMMUNICATIONS Salmiya, KUWAIT
|
Brief Explanation
Every season a plethora of organizations produce calendars that often end up in the trash bin or passed down the ranks of the organization. How to get the recipient to keep and use our client calendar?
The Brief
Create a 2013 calendar.
How the final design was conceived
To differentiate our client calendar from all the clutter, we created a calendar that doubles as a coaster. Each coaster has on one side, a single month of the calendar year and enough space to jot down whatever they wish to, on the flip side of the coasters we used different patterns with a color-coding and message corresponding to that particular month.
Indication of how successful the outcome was in the market
The coaster/calendar was so well perceived by the recipients to the extent that our client asked us to print additional calendars.
Credits
Louai Alasfahani |
Paragon Marketing Communications |
Chief Creative Officer |
Nizar Al Shorbagi |
Paragon Marketing Communications |
Senior Art Director |