Brand | F3 |
Product/Service | FASHION |
Entrant | PARAGON MARKETING COMMUNICATIONS Salmiya, KUWAIT |
Category | CORPORATE IDENTITY SCHEMES |
Entrant Company
|
PARAGON MARKETING COMMUNICATIONS Salmiya, KUWAIT
|
Advertising Agency
|
PARAGON MARKETING COMMUNICATIONS Salmiya, KUWAIT
|
Brief Explanation
Create a minimalistic timeless identity that transcends fashion trends and works well across multiple platforms.
The Brief
F3 is a newly established fashion company by three entrepreneurs specializing in introducing international fashion brands into the Middle East through obtaining their franchising rights.
How the final design was conceived
We met the challenge by creating a logo that is open ended from both sides without an enclosure to represent their ambition and their endless possibilities of growth in classy black and white palate.
Indication of how successful the outcome was in the market
The visual identity communicates sophistication and professionalism, which enabled the client to obtain three international brands in a record time of less than three months.
Credits
Louai Alasfahani |
Paragon Marketing Communications |
Chief Creative Officer |