Brand | LITTLEMICO |
Product/Service | LITTLEMICO PACIFIERS |
Entrant | HORIZON DRAFTFCB Abu Dhabi, UNITED ARAB EMIRATES |
Category | POSTERS |
Entrant Company
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HORIZON DRAFTFCB Abu Dhabi, UNITED ARAB EMIRATES
|
Advertising Agency
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HORIZON DRAFTFCB Abu Dhabi, UNITED ARAB EMIRATES
|
Brief Explanation
From very expensive to cheap and cheerful, the baby products market is highly competitive in the GCC region. Our key objective is to establish a positive presence in a cluttered sector; we chose a memorable and light-hearted approach that runs as an in-store campaign.
The Brief
Established in Denmark LittleMICO is a young brand catering to the mother & child products market. Our task was to create in-store awareness of the LittleMICO Pacifier.
How the final design was conceived
Based on a simple truth that baby can become an irritatingly cranky little monster, how do you shush the mush? The answer: LittleMICO, the cute and fun pacifier that makes babies cute and fun once more.
Indication of how successful the outcome was in the market
The recent roll-out of the campaign leaves no ready data in terms of sales success.
Credits
Alain Hochar |
Horizon Draftfcb |
Chief Creative Officer |
Omar Al-Jabi |
Horizon Draftfcb |
Creative Director |
Derek Mullings |
Horizon Draftfcb |
Copywriter |
Ratheesh Radhakrishnan |
Horizon Draftfcb |
Art Director |
Ousama Itani |
Horizon Draftfcb |
Graphic Designer |
Odughat Sunil |
Horizon Draftfcb |
Graphic Designer |
Danesh Mohiuddin |
|
Illustrator |
Piero Salemeh |
Horizon Draftfcb |
Account Supervisor |