EVO OF ROAD TRANSPORTATION IN EGYPT
Brand | KAIRO |
Product/Service | INFOPRAPH |
Entrant | KAIRO Cairo, EGYPT |
| 2 of 3 Campaign |
Category | SELF PROMOTION |
Entrant Company
|
KAIRO Cairo, EGYPT
|
Advertising Agency
|
KAIRO Cairo, EGYPT
|
Brief Explanation
How could we translate so much information, into a simple yet interesting communication medium?
The Brief
Kairo, the new independent advertising agency in Egypt, wanted to show to both existing and potential clients,
its strong understanding of local trends and insights, and its ability to translate these insights and discoveries into powerful visual communication.
How the final design was conceived
We decided to design a set of 2 Infographic posters, talking about 2 trending subjects in Egypt:
"Road Transportation in Egypt" and "Hijab".
Indication of how successful the outcome was in the market
The posters were printed and sent to Clients as DM, showcased in the agency, and posted to our web site www.kairo.me.
We received a request from German NGO MICT-international.org and their Publisher/Internet-platform project named Correspondents.org , to publish "About Hijab" in their first issue of Correspondents.org publication.
We also received amazing feedback from our clients, as well as potential clients. Many artists from the creative community of Cairo; including many Writers, Designers, Art directors and film Directors, have asked to buy replicas of these posters.
Credits
Hesham Ellabban |
Kairo |
Executive Creative Director |
Montasser Khalil |
Kairo |
Creative Director |
Alia Edrees |
Kairo |
Art director |
Nora Aly |
Kairo |
Designer |
Mostafa Tawfik |
Kairo |
Designer |
Fady Youssef |
Kairo |
Art director |
Ahmad Elrefaei |
Kairo |
Writer |
Sameeh Selim |
Kairo |
Managing Partner |
Hussein Faheem |
Kairo |
Planner |
Ahmed Abbas |
Kairo |
Associate Creative Director |