2013 Winners & Shortlists

Title Brand Product / Service Entrant Company Country Production Company Country Award
A01 BEST FICTIONAL PROGRAM, SERIES OR FILM WHERE A CLIENT HAS SUCCESSFULLY CREATED A DRAMA, COMEDY OR MINISERIES AROUND A PRODUCT OR BRAND
12 PT RAMADAN CAMPAIGN
VODAFONE EGYPT / LIMITED TIME TARIFF 12PT PER MINUTE PROMO
JWT CAIRO EGYPT
Silver
A02 BEST NON-FICTION PROGRAM, SERIUES OR FILM WHERE A CLIENT HAS SUCCESSFULLY CREATED A REALITY, DOCUMENTARY OR LIGHT ENTERTAINMENT SHOW AROUND A PRODUCT(S) OR BRAND(S)
ARWA3 ABAYA
PERSIL / PERSIL ABAYA SHAMPOO
OMD Dubai UNITED ARAB EMIRATES
Silver
COKE STUDIO: SINGING TOGETHER WITH THE WORLD
COCA-COLA MIDDLE EAST / COCA-COLA
FP7/DXB Dubai UNITED ARAB EMIRATES
Bronze
A03 BEST BRAND OR PRODUCT INTEGRATION INTO A FEATURE FILM, EXISTING TV SHOW AND/OR SERIES
THE SATIRE REVOLUTION
BLACKBERRY / BLACKBERRY
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES
Short List
A04 BEST USE OF BRAND SPONSORSHIP INTEGRATION
HAPPINESS HEROES
BEL GROUP / PICON SPREADABLE CHEESE
LEO BURNETT BEIRUT LEBANON
Gold
A05 BEST USE OR INTEGRATION OF USER-GENERATED CONTENT
TOUCH RE-LAUNCH
TOUCH / TOUCH
JWT BEIRUT LEBANON
Short List
AXE WINGMAN
UNILEVER / AXE
DIGITAL REPUBLIC Dubai UNITED ARAB EMIRATES
Short List
A06 BEST USE OR INTEGRATION OF EXPERIENTIAL EVENTS
SEPTEMBER CHRISTMAS
TAMANNA / TAMANNA
HORIZON DRAFTFCB Beirut LEBANON
Bronze
LBCI DRAMA CAMPAIGN - WARD EL KHAL
LBCI & LBCI DRAMA / LBCI DRAMA
IMPACT BBDO Beirut LEBANON
Short List
ALWASEELA LOOK NO FURTHER
AL WASEET / ALWASEEELA
LEO BURNETT Jeddah SAUDI ARABIA
Short List
A VERY PUBLIC DISPLAY OF AFFECTION - THE MEN WHO SHARED THEIR LOVE WITH MILLIONS
UNILEVER / DOVE MEN+ CARE
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Short List
A07 BEST USE OR INTEGRATION OF MUSIC
DAYMAN MAABAAD/ ALWAYS TOGETHER
MOBINIL / MOBINIL
LEO BURNETT CAIRO EGYPT
Grand Prix
AXE WINGMAN
UNILEVER / AXE
DIGITAL REPUBLIC Dubai UNITED ARAB EMIRATES
Short List
A10 BEST INTEGRATED CONTENT CAMPAIGN
ALWASEELA LOOK NO FURTHER
AL WASEET / ALWASEEELA
LEO BURNETT Jeddah SAUDI ARABIA
Short List
DAYMAN MAABAAD/ ALWAYS TOGETHER
MOBINIL / MOBINIL
LEO BURNETT CAIRO EGYPT
Silver
FREESTYLE RISING
PROCTER & GAMBLE / HEAD & SHOULDERS
LIVINGROOM Dubai UNITED ARAB EMIRATES
Short List