2013 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Production Company Location Award
A09 BEST USE OR INTEGRATION OF GAMING AND/OR DIGITAL MEDIA
TOYOTA 86 AR - MADE TO THRILL
TOYOTA MOTOR CORPORATION MIDDLE EAST / TOYOTA 86
DRIVE DENTSU Dubai UNITED ARAB EMIRATES
A10 BEST INTEGRATED CONTENT CAMPAIGN
MADE TO THRILL
TOYOTA MOTOR CORPORATION MIDDLE EAST / TOYOTA 86
DRIVE DENTSU Dubai UNITED ARAB EMIRATES
A03 BEST BRAND OR PRODUCT INTEGRATION INTO A FEATURE FILM, EXISTING TV SHOW AND/OR SERIES
EFES ZERO - LET THE FUN BEGIN
EFES / EFES ZERO
MEDIACOM Dubai UNITED ARAB EMIRATES
A08 BEST USE OR INTEGRATION OF OFFLINE MEDIA SUCH AS PRINT, OUTDOOR ETC.
AUDI - REFINED POWER
AUDI MIDDLE EAST / AUDI S MODELS
MEDIACOM Dubai UNITED ARAB EMIRATES
A06 BEST USE OR INTEGRATION OF EXPERIENTIAL EVENTS
SHARING THE GOODNESS OF MILK
FRIESLANDCAMPINA / RAINBOW
ZENITHMEDIA Dubai UNITED ARAB EMIRATES
A02 BEST NON-FICTION PROGRAM, SERIUES OR FILM WHERE A CLIENT HAS SUCCESSFULLY CREATED A REALITY, DOCUMENTARY OR LIGHT ENTERTAINMENT SHOW AROUND A PRODUCT(S) OR BRAND(S)
QRAIL FILM
QATAR DEVELOPMENT BANK / 26 MINUTE FILM
DOHA FILM INSTITUTE Doha QATAR
A01 BEST FICTIONAL PROGRAM, SERIES OR FILM WHERE A CLIENT HAS SUCCESSFULLY CREATED A DRAMA, COMEDY OR MINISERIES AROUND A PRODUCT OR BRAND
CAPTIVATING TALES
BEIERSDORF ME / NIVEA SENSUAL MUSK BODY LOTION
OMD Dubai UNITED ARAB EMIRATES
A05 BEST USE OR INTEGRATION OF USER-GENERATED CONTENT
CAPTIVATING TALES
BEIERSDORF ME / XPERIA ION
OMD Dubai UNITED ARAB EMIRATES
A07 BEST USE OR INTEGRATION OF MUSIC
FRESH RADIO
JUST FALAFEL / JUST FALAFEL
HORIZON DRAFTFCB Dubai UNITED ARAB EMIRATES
A04 BEST USE OF BRAND SPONSORSHIP INTEGRATION
SAMSUNG GET'S REAL
SAMSUNG / GALAXY SIII, NOTE 2, TAB 10.1, AUDIO DOCK AND SMART TV
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES
A03 BEST BRAND OR PRODUCT INTEGRATION INTO A FEATURE FILM, EXISTING TV SHOW AND/OR SERIES
THE SATIRE REVOLUTION
BLACKBERRY / BLACKBERRY
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES
Short List
A10 BEST INTEGRATED CONTENT CAMPAIGN
CAPTIVATING TALES
BEIERSDORF ME / NIVEA SENSUAL MUSK BODY LOTION
OMD Dubai UNITED ARAB EMIRATES
A01 BEST FICTIONAL PROGRAM, SERIES OR FILM WHERE A CLIENT HAS SUCCESSFULLY CREATED A DRAMA, COMEDY OR MINISERIES AROUND A PRODUCT OR BRAND
NOKIA'S NEXT HAND MODEL
SIROCCO / NOKIA N9 / LUMIA 800
INTERESTING TIMES Beirut LEBANON
A05 BEST USE OR INTEGRATION OF USER-GENERATED CONTENT
I LOVE YOUR TALENT
McDONALD'S MOROCCO / CORPORATE (20TH ANNIVERSARY)
OMD Casablanca MOROCCO
A09 BEST USE OR INTEGRATION OF GAMING AND/OR DIGITAL MEDIA
MINI JOHN COOPER WORKS VIDEO PROJECTION GAME
MINI MIDDLE EAST / MINI JOHN COOPER WORKS
PLAN.NET MIDDLE EAST Dubai UNITED ARAB EMIRATES
A07 BEST USE OR INTEGRATION OF MUSIC
MEET YOUR FAVORITE STAR
CLEARASIL / CLEARASIL
HAVAS DIGITAL MIDDLE EAST Dubai UNITED ARAB EMIRATES
A08 BEST USE OR INTEGRATION OF OFFLINE MEDIA SUCH AS PRINT, OUTDOOR ETC.
THE PENGUIN NEWS NETWORK
MAF LEISURE / SKI DUBAI
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES
A06 BEST USE OR INTEGRATION OF EXPERIENTIAL EVENTS
SEPTEMBER CHRISTMAS
TAMANNA / TAMANNA
HORIZON DRAFTFCB Beirut LEBANON
Bronze
A04 BEST USE OF BRAND SPONSORSHIP INTEGRATION
HAPPINESS HEROES
BEL GROUP / PICON SPREADABLE CHEESE
LEO BURNETT BEIRUT LEBANON
Gold
A02 BEST NON-FICTION PROGRAM, SERIUES OR FILM WHERE A CLIENT HAS SUCCESSFULLY CREATED A REALITY, DOCUMENTARY OR LIGHT ENTERTAINMENT SHOW AROUND A PRODUCT(S) OR BRAND(S)
ARWA3 ABAYA
PERSIL / PERSIL ABAYA SHAMPOO
OMD Dubai UNITED ARAB EMIRATES
Silver
A07 BEST USE OR INTEGRATION OF MUSIC
DAYMAN MAABAAD/ ALWAYS TOGETHER
MOBINIL / MOBINIL
LEO BURNETT CAIRO EGYPT
Grand Prix
A09 BEST USE OR INTEGRATION OF GAMING AND/OR DIGITAL MEDIA
THE SATIRE REVOLUTION
BLACKBERRY / BLACKBERRY
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES
A08 BEST USE OR INTEGRATION OF OFFLINE MEDIA SUCH AS PRINT, OUTDOOR ETC.
A VERY PUBLIC DISPLAY OF AFFECTION - THE MEN WHO SHARED THEIR LOVE WITH MILLIONS
UNILEVER / DOVE MEN+ CARE
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
A03 BEST BRAND OR PRODUCT INTEGRATION INTO A FEATURE FILM, EXISTING TV SHOW AND/OR SERIES
SABB SALE INTERVENTION
SABB - THE SAUDI BRITISH BANK / BANK
JWT Riyadh SAUDI ARABIA
A01 BEST FICTIONAL PROGRAM, SERIES OR FILM WHERE A CLIENT HAS SUCCESSFULLY CREATED A DRAMA, COMEDY OR MINISERIES AROUND A PRODUCT OR BRAND
LBCI DRAMA CAMPAIGN - WARD EL KHAL
LBCI & LBCI DRAMA / LBCI DRAMA
IMPACT BBDO Beirut LEBANON
A06 BEST USE OR INTEGRATION OF EXPERIENTIAL EVENTS
LBCI DRAMA CAMPAIGN - WARD EL KHAL
LBCI & LBCI DRAMA / LBCI DRAMA
IMPACT BBDO Beirut LEBANON
Short List
A05 BEST USE OR INTEGRATION OF USER-GENERATED CONTENT
FLAVOR ME
PEPSICO / LAY'S
OMD Dubai UNITED ARAB EMIRATES
A10 BEST INTEGRATED CONTENT CAMPAIGN
ARWA3 ABAYA
PERSIL / PERSIL ABAYA SHAMPOO
OMD Dubai UNITED ARAB EMIRATES
A02 BEST NON-FICTION PROGRAM, SERIUES OR FILM WHERE A CLIENT HAS SUCCESSFULLY CREATED A REALITY, DOCUMENTARY OR LIGHT ENTERTAINMENT SHOW AROUND A PRODUCT(S) OR BRAND(S)
SA7I CASE STUDY
SA7I / ONLINE ENTERTAINMENT
JWT Jeddah SAUDI ARABIA
VEET EGYPT
RECKITT BENCKISER / VEET
ZENITHMEDIA Dubai UNITED ARAB EMIRATES
A01 BEST FICTIONAL PROGRAM, SERIES OR FILM WHERE A CLIENT HAS SUCCESSFULLY CREATED A DRAMA, COMEDY OR MINISERIES AROUND A PRODUCT OR BRAND
THE ENTREPRENEUR
DU / DU ENTERPRISE
OMD Dubai UNITED ARAB EMIRATES
A07 BEST USE OR INTEGRATION OF MUSIC
VODAFONE FACEBOOK
VODAFONE / VODAFONE
JWT CAIRO EGYPT
A05 BEST USE OR INTEGRATION OF USER-GENERATED CONTENT
SOUND OF 5
WRIGLEYS MIDDLE EAST / 5 GUM
OMD Dubai UNITED ARAB EMIRATES
A06 BEST USE OR INTEGRATION OF EXPERIENTIAL EVENTS
ALWASEELA LOOK NO FURTHER
AL WASEET / ALWASEEELA
LEO BURNETT Jeddah SAUDI ARABIA
Short List
A10 BEST INTEGRATED CONTENT CAMPAIGN
ALWASEELA LOOK NO FURTHER
AL WASEET / ALWASEEELA
LEO BURNETT Jeddah SAUDI ARABIA
Short List
A09 BEST USE OR INTEGRATION OF GAMING AND/OR DIGITAL MEDIA
MINALAKHIR
THE COCA-COLA COMPANY / SPRITE
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
A07 BEST USE OR INTEGRATION OF MUSIC
CHEVROLET SONIC TAKE A SPIN ON IDOL
GENERAL MOTORS / CHEVROLET SONIC CAR
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES
A01 BEST FICTIONAL PROGRAM, SERIES OR FILM WHERE A CLIENT HAS SUCCESSFULLY CREATED A DRAMA, COMEDY OR MINISERIES AROUND A PRODUCT OR BRAND
12 PT RAMADAN CAMPAIGN
VODAFONE EGYPT / LIMITED TIME TARIFF 12PT PER MINUTE PROMO
JWT CAIRO EGYPT
Silver
A06 BEST USE OR INTEGRATION OF EXPERIENTIAL EVENTS
AWESOME TRAVELING MACHINE
EMIRATES NBD / ATMS
FP7/DXB Dubai UNITED ARAB EMIRATES
A10 BEST INTEGRATED CONTENT CAMPAIGN
COKE STUDIO: SINGING TOGETHER WITH THE WORLD
COCA-COLA MIDDLE EAST / COCA-COLA
FP7/DXB Dubai UNITED ARAB EMIRATES
A05 BEST USE OR INTEGRATION OF USER-GENERATED CONTENT
THE SATIRE REVOLUTION
BLACKBERRY / BLACKBERRY
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES
A02 BEST NON-FICTION PROGRAM, SERIUES OR FILM WHERE A CLIENT HAS SUCCESSFULLY CREATED A REALITY, DOCUMENTARY OR LIGHT ENTERTAINMENT SHOW AROUND A PRODUCT(S) OR BRAND(S)
10TH ANNIVERSARY DOCUMENTARY
MUBADALA / 10TH ANNIVERSARY CAMPAIGN
MUBADALA Abu Dhabi UNITED ARAB EMIRATES
MEET YOUR FAVORITE STAR
CLEARASIL / CLEARASIL
HAVAS DIGITAL MIDDLE EAST Dubai UNITED ARAB EMIRATES
A01 BEST FICTIONAL PROGRAM, SERIES OR FILM WHERE A CLIENT HAS SUCCESSFULLY CREATED A DRAMA, COMEDY OR MINISERIES AROUND A PRODUCT OR BRAND
FLIGHT OF THE PENGUINS
MAF LEISURE / SKI DUBAI
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES
A06 BEST USE OR INTEGRATION OF EXPERIENTIAL EVENTS
MAN TALK CHALLENGE WITH CAPTAIN REDA
AHRAM BEVERAGES COMPANY / BIRELL
JWT CAIRO EGYPT
A10 BEST INTEGRATED CONTENT CAMPAIGN
DAYMAN MAABAAD/ ALWAYS TOGETHER
MOBINIL / MOBINIL
LEO BURNETT CAIRO EGYPT
Silver
A05 BEST USE OR INTEGRATION OF USER-GENERATED CONTENT
TOUCH RE-LAUNCH
TOUCH / TOUCH
JWT BEIRUT LEBANON
Short List
A07 BEST USE OR INTEGRATION OF MUSIC
TOUCH - MY PLAN
TOUCH / TOUCH
JWT BEIRUT LEBANON
A05 BEST USE OR INTEGRATION OF USER-GENERATED CONTENT
THE ORIGINAL STORY
CHÂTEAU KSARA / WINE
LEO BURNETT BEIRUT LEBANON
A01 BEST FICTIONAL PROGRAM, SERIES OR FILM WHERE A CLIENT HAS SUCCESSFULLY CREATED A DRAMA, COMEDY OR MINISERIES AROUND A PRODUCT OR BRAND
MINALAKHIR
THE COCA-COLA COMPANY / SPRITE
MEMAC OGILVY Dubai UNITED ARAB EMIRATES