| Brand | MOBINIL |
| Product/Service | MOBINIL |
| Entrant | UNIVERSAL MEDIA Cairo, EGYPT |
| Category | BEST NON-FICTION PROGRAM, SERIUES OR FILM WHERE A CLIENT HAS SUCCESSFULLY CREATED A REALITY, DOCUMENTARY OR LIGHT ENTERTAINMENT SHOW AROUND A PRODUCT(S) OR BRAND(S) |
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Entrant Company
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UNIVERSAL MEDIA Cairo, EGYPT
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Media Agency
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UNIVERSAL MEDIA Cairo, EGYPT
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The Campaign
Branding content is not very familiar in Egypt. Haggagovic was the first webisodes done in Egypt for pure infotainment.
Results
Challenge: create first webisodes in Egypt
Objectives: 1) Inspire and Entertain Youth 2) Create Entertaining Content 3)Trigger Fan Engagement on Mobinil Social Networks
Strategy: our media strategy was the below
1) TV airing for the teaser to increase awareness
2) OOH advertising to maximize awareness
3) Online advertising to create awareness and drive target to content
The TA where inspired by Haggag to follow their dreams and we drove them to the content by TV airing, Online & OOH advertising.
Exceeded targeted views and reached 1.3 M views on total campaign
Highest Traffic on Mobinil Youtube page as per Google
Supported in increasing Mobinil Facebook fan page with 60%
Negative Feedback did not exceed 3% and positive feedback was 97%
More than 180 M impressions with 0.44% average CTR
Credits
| Latifa Fadaly |
Um |
Line Producer |
| Amr Rabee |
Um |
Director |
| Amr Zifzaf |
Um |
Digital Manager |
| Ahd Talaat |
Um |
Media Planner |
| Ahmed Saleh |
Um |
Media Manager |