| Brand | SONY ERICSSON |
| Product/Service | XPERIA ARC |
| Entrant | FP7/DXB Dubai, UNITED ARAB EMIRATES |
| Category | Consumer Products |
| Entrant Company: | FP7/DXB Dubai, UNITED ARAB EMIRATES |
| Advertising Agency: | FP7/DXB Dubai, UNITED ARAB EMIRATES |
| Production Company: | BKP Dubai, UNITED ARAB EMIRATES |
| Name | Role |
|---|---|
| Fadi Yaish | Executive Creative Director |
| Alok Mohan/Steve De Lange | Scriptwriter |
| Dolly Saidy/Darine Maalouli (Mint Mena) | Agency Producer |
| Maroun Bakhos | Account Supervisor |
| Polly Gotseva/Vanessa Bergqvist | Producer |
| BKP Music | Sound Studio |
| Chris Atkins | Sound Engineer |